# Personified Dirt Floor Ads The World Water Day 2013 Campaign Brings Awareness to Freshwater Needs By Meghan Young | Published 2013-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-water-day-2013 References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/world-water-day-boy/) & [behance.net](http://www.behance.net/hanijawhari) The World Water Day 2013 ad campaign likens thirsty children to the cracked look of a dry dirt floor. The cracks themselves take on the form of a little boy who huddles near a water pipe hoping that a drop comes out. Incredibly powerful images, they will move just about anyone to "bring water to their lives," as urged in the tag line. Conceived and executed by art director Hani Jawhari for Un Water, the World Water Day 2013 ad campaign heralds a great cause. A means of focusing attention on the importance of freshwater and advocating for the sustainable management of [freshwater resources](https://www.trendhunter.com/trends/water-from-air), this international day brings stark awareness to the tough conditions some people are forced to live in. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Water Conservation Advertising:** Creating powerful water conservation ads that encourage sustainable management of freshwater resources. - **Visual Campaigns:** Powerful visual ad campaigns that evoke emotions to raise awareness towards important issues. - **Campaigns for Social Change:** Creative campaigns that advocate for social change, emphasizing the importance of freshwater resources. ### Sectors Adopting This - **Nonprofit Organizations:** Creating impactful campaigns that advocate for social change, emphasizing the importance of freshwater resources. - **Advertising:** Developing powerful visuals that evoke emotions to raise awareness for important issues like freshwater conservation. - **Water Management:** Implementing sustainable practices in water management to support the conservation of freshwater resources. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Educational Water Campaigns](https://www.trendhunter.com/trends/educational-water-campaign.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md)