# Charitable Sponsor Spoofs 'World Vision Old Spice' Commercial Adds Humor to the Cause By Vittoria Natarelli | Published 2010-07-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/world-vision-old-spice References: [adverblog](http://www.adverblog.com/archives/004260.htm) & [worldvision.au](http://www.worldvision.com.au/) Tim Costello stars in 'World Vision Old Spice,' a [comedic and charitable spoof](https://www.trendhunter.com/trends/spark-financial) on the currently viral Old Spice Guy bits. Costello starts off in a robe in a bathroom explaining to viewers why we should give to World Vision and how it will help. It seems everyone is ready to jump on the Old Spice Guy train. World Vision Old Spice puts to good use the [humor of the Old Spice bits](https://www.trendhunter.com/trends/moist-humor) to inform people of the needs of the charity and the world. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Spoof Videos:** Businesses can utilize humor and parody to bring attention to their charitable causes. - **Humorous Philanthropy:** Organizations can use comedy to encourage people to engage with a cause and promote giving. - **Viral Marketing for Good:** Viral marketing techniques, like using popular commercials as inspiration, can be utilized to drive attention to philanthropic organizations. ### Sectors Adopting This - **Nonprofit:** Charitable organizations can use humor to bring visibility and attention to their causes, which can ultimately result in increased donations. - **Marketing and Advertising:** Marketing agencies can work with philanthropic organizations to create humorous and viral campaigns that reach a broader audience. - **Media and Entertainment:** Production companies can use their expertise to craft parody videos that both entertain and inform viewers about charitable organizations and their causes. ## Related on Trend Hunter - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md)