# Somber Phonecall Stunts This Stunt Brings Awareness on World Suicide Prevention Day By Laura McQuarrie | Published 2014-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-suicide-prevention-day References: [creativecriminals](http://creativecriminals.com/suicide1813/would-you-answer) & [zelfmoord1813.be](http://www.zelfmoord1813.be/) This year on World Suicide Prevention Day in Belgium, a unique stunt was set up in a the middle of an old public market in Leuven. The stunt involved a phone that would ring periodically, and some people were brave enough to answer the calls on the other line. The [phone booth](https://www.trendhunter.com/trends/phone-booth-activation) was branded with the numbers "1813," which is the suicide hotline in Belgium. The stunt offered the chance for people to reach out to other [people in need of aid](https://www.trendhunter.com/trends/the-talk-squad), stressing the need for volunteers to help answer more calls like these throughout the year, not just on September 10th. When someone is calling for help, the [suicide prevention campaign](https://www.trendhunter.com/trends/sos-songs-mental-unimed) asks: "Will you answer?" ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Stunt Activations:** Utilizing interactive stunts to raise awareness and engage the public in social issues. - **Emotional Marketing Campaigns:** Developing marketing campaigns that evoke strong emotions to increase engagement and drive action. - **Volunteer Recruitment Initiatives:** Creating initiatives to recruit volunteers for important causes and organizations. ### Sectors Adopting This - **Marketing and Advertising:** Opportunity to develop creative and impactful marketing campaigns that connect with audiences on a deeper level. - **Nonprofit and Social Services:** Potential to leverage interactive stunts and emotional marketing campaigns to raise awareness and generate support for suicide prevention initiatives. - **Technology and Telecommunications:** Opportunity to innovate with new technologies and platforms that facilitate connections and support in mental health and crisis situations. ## Related on Trend Hunter - [Suicide Prevention Campaigns](https://www.trendhunter.com/trends/suicide-prevention-campaigns.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Suicide Prevention Campaigns](https://www.trendhunter.com/trends/please-stay-alive.md) - [Communal Prevention Initiatives](https://www.trendhunter.com/trends/the-american-foundation-for-suicide-prevention.md) - [Symbolic Mental Wellness Rings](https://www.trendhunter.com/trends/suicide-prevention-month.md) - [Grief-Focused Voicemail Solutions](https://www.trendhunter.com/trends/missed-calls.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md) - [Inclusive Mental Health Campaigns](https://www.trendhunter.com/trends/saved-in-translation.md) - [Bourbon Phone Booth Pop-Ups](https://www.trendhunter.com/trends/phone-booth-pop-up.md)