# Beer-Branded Water Slides Natural Light Beer is Attempting To Create a World Record Water Slide By Elena Rahman | Published 2021-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-record-water-slide References: [instagram](https://www.instagram.com/p/CQbM6sBgqoM/?utm_medium=copy_link) & [naturallight](https://www.naturallight.com/slip-and-slide) Natural Light Beer is celebrating July 4th weekend by attempting to create a world record water slide. The company, also known as Natty Light, sets up a 2,021-foot plastic water slide on July 1st to bring the Guinness World Record title for longest slip and slide back to America. The slide will be set up in Canaan Valley, West Virginia. One lucky 21+ fan will have the chance to be one of the first sliders. The lucky slip-and-slider will also win a year's worth of Natty Light beer. The fan and three of their friends will stay at the Canaan Valley Resort for the big event. The beer brand will also celebrate July 4th with its limited-edition USA Cans, which will be available nationwide all summer. Image Credit: Natural Light Beer ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 46% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Marketing Through Record Breaking Attempts:** Companies are attempting to break records as a way to market their brand and products to a wider audience. - **Branded Experiences:** Companies are creating branded experiences to connect with consumers and build brand loyalty. - **Product Promotion Through Contests:** Companies are using contests to promote their products and encourage customer engagement. ### Who This Affects Most - **Beverage:** Beverage companies can explore creating unique and fun experiences for customers that connect with their brand and products. - **Hospitality:** Hospitality businesses can partner with brands to offer unique experiences to their guests and attract new customers. - **Entertainment:** Entertainment companies can create events and shows that feature branded experiences to attract audiences and create buzz around new products or services. ## Related on Trend Hunter - [Rainy-Day Beer Giveaways](https://www.trendhunter.com/trends/natural-light-beer-is.md) - [Grand American Tours](https://www.trendhunter.com/trends/american-eurotrip.md) - [Beer-Branded Mullet Initiatives](https://www.trendhunter.com/trends/free-beer-2.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Boat Shoe Beer Holders](https://www.trendhunter.com/trends/natty-light-sperry.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Sandwich-Inspired Water Slides](https://www.trendhunter.com/trends/dip-n-slides.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Outdoor Waterslide Drinking Games](https://www.trendhunter.com/trends/what-do-you-meme-slip-sip-flip.md)