# Fierce Drag Fashion Shameless Maya's World Pride Lookbook Focuses on Style for Festivities By Meghan Young | Published 2014-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/world-pride-lookbook References: [youtube](https://www.youtube.com/watch?v=b7pU-13xyEU) & [shamelessmaya](http://www.shamelessmaya.com) The [World Pride Lookbook](https://www.trendhunter.com/trends/ovo-x-wwe) showcases a range of outfits that are perfect to celebrate the week's festivities in. Since the main events are coming up this weekend, the LGBT community still has a chance to channel their inner uptown girl, downtown girl and getting out of town girl. With New York in mind, which is only natural since that is where Shameless Maya is based out of, the looks are [fierce and fashion-forward](https://www.trendhunter.com/trends/tom-of-finland-foundation). Starring the performers from the newly formed drag queen group, Girlboom, the World Pride Lookbook is as full of personality as it is style. Commentating over each other's ensembles, everything from [wild wigs to full beat faces](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) and, of course, sexy toned legs make an appearance as they show the people how its done during World Pride. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Drag Queen Fashion:** Disruptive innovation opportunity: Develop gender-inclusive fashion lines that cater specifically to drag queens and provide them with unique and stylish outfits for their performances. - **LGBT Pride Fashion:** Disruptive innovation opportunity: Create a fashion platform or marketplace that curates and promotes clothing brands that actively support and celebrate the LGBTQ+ community, offering a wide range of pride-inspired apparel. - **Performance Fashion:** Disruptive innovation opportunity: Design fashion collections that are specifically tailored for performers, incorporating elements like durability, flexibility, and showmanship into the garments. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Utilize technology like AI and AR to enhance the online shopping experience, allowing customers to virtually try on drag queen-inspired outfits and browse a wide range of pride fashion options. - **Entertainment:** Disruptive innovation opportunity: Develop interactive online platforms or apps that allow drag queen performers to connect with their fans, showcase their talents, and generate revenue through virtual performances, tutorials, and merchandise sales. - **Beauty:** Disruptive innovation opportunity: Create beauty brands that focus on producing high-quality, long-lasting makeup and beauty products specifically designed for drag queens, offering a wide range of vibrant and bold colors. ## Related on Trend Hunter - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Inclusive LGBTQ+ Events](https://www.trendhunter.com/trends/inclusive-lgbtq-event.md) - [Metaverse Drag Shows](https://www.trendhunter.com/trends/queens-of-the-metaverse.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Vodka-Branded Pride Events](https://www.trendhunter.com/trends/absolut-empires-ball.md)