# Dedicated Whisky Shops Alberta's World of Whisky Showcases More Than 700 Whisky Products By Laura McQuarrie | Published 2016-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-of-whisky References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2016/12/first-of-its-kind-whisky-store-opens-in-canada/) & [coopwinespiritsbeer](http://coopwinespiritsbeer.com/stores/world-of-whisky/) World of Whisky is a new destination in Calgary, Alberta for everything whisky and exclusive products. This is a new venture from Co-op Wine Spirits Beer, which found that it would benefit with a curated selection of whisky products for enthusiasts. In total, there are more than 700 products available, ranging from affordable to high-end premium selections. With the rise of niche culinary interests, menus, restaurants, as well as food and beverage shops are putting a focus on a single ingredient or item. Other than the World of Whisky, examples of this can be seen in retail outlets that specialize in just mustard or olive oil products. Earlier this year, [Portobello Road Gin](https://www.trendhunter.com/trends/butter-gin) opened what's now considered the first gin hotel. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 37% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Niche Culinary Interests:** Opportunity to create specialized menus, restaurants, and food and beverage shops that focus on a single ingredient or item. - **Curated Selections:** Opportunity for retail outlets to offer curated selections of products, catering to enthusiasts and providing a unique shopping experience. - **Exclusive Destination Experiences:** Opportunity to create destination experiences around specific products, such as the World of Whisky in Calgary that showcases over 700 whisky products. ### Sectors Adopting This - **Culinary Retail:** Specialized retail outlets selling curated selections of ingredients or products, similar to dedicated whisky shops. - **Food and Beverage Hospitality:** Creating destination experiences and themed hotels around specific products or beverages, like the first gin hotel. - **Alcohol Retail:** Opportunity for alcohol retailers to create curated selections and showcase a wide variety of products, targeting enthusiasts and collectors. ## Related on Trend Hunter - [Celebratory Whisky Day Campaigns](https://www.trendhunter.com/trends/world-whisky-day.md) - [Alberta-Based Spirits](https://www.trendhunter.com/trends/eau-claire-distillery.md) - [Artisan Whiskey Collections](https://www.trendhunter.com/trends/spirited-xchange.md) - [Luxury Whisky Boutiques](https://www.trendhunter.com/trends/west-coast-flagship.md) - [Whisky Culture Private Clubs](https://www.trendhunter.com/trends/soho-whisky-club.md) - [Whiskey Membership Services](https://www.trendhunter.com/trends/whiskey-memberships.md) - [Welsh Whiskey Expansions](https://www.trendhunter.com/trends/aber-falls.md) - [Experimental Whiskey Spirits](https://www.trendhunter.com/trends/copenhagen-distillery-whisky-rare-no4.md) - [Artistic Storytelling Whiskeys](https://www.trendhunter.com/trends/limited-edition-core-selection.md)