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# Aquatic Mermaid Lessons
The World of Swimming Offers Instructional Water Nymph Swimming Seminars

By M | Published 2016-08-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/world-of-swimming
References: [laughingsquid](http://laughingsquid.com/the-fabulous-mermaid-school-at-world-of-swimming-in-coney-island-brooklyn/) & [worldofswimming.org](http://www.worldofswimming.org/)

The World of Swimming is a camp designed to teach consumers of all ages from children to adults how to swim, and the company offers a sub-genre of swimming with the specialized 'Mermaid School' that lets swimmers learn how to be a water nymph for a day. Consumers are given [special material tails](https://www.trendhunter.com/trends/shells-jewel-collection) and taught how to navigate the water as if they had one attached fin in the place of legs.

The 'Mermaid School' is designed to turn the notion of being a [mystical water nymph](https://www.trendhunter.com/trends/salty-mermaid) into a reality by allowing consumers to dress and swim just like a mermaid would. Guests are placed into groups and taught how to use their core to control their legs to create fish-like body movements. The training begins first on land and then moves to the water.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 46% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Mermaid Swimming Lessons:** The trend of mermaid swimming lessons offers an opportunity for businesses to tap into the growing interest in fantasy and mythological experiences.
- **Specialized Water Nymph Training:** The emergence of specialized water nymph training programs presents businesses with a chance to cater to niche markets and provide unique aquatic experiences.
- **Fantasy-based Aquatic Activities:** The rise of fantasy-based aquatic activities creates new avenues for businesses to offer immersive and imaginative water-based experiences for consumers.

### Industries Being Reshaped

- **Swimming Instruction:** The swimming instruction industry can explore the incorporation of mermaid swimming lessons to enhance their offerings and attract a broader customer base.
- **Event and Recreation Planning:** Event and recreation planning businesses can capitalize on the demand for specialized water nymph training by organizing mermaid-themed events and aquatic workshops.
- **Costume and Merchandise Retail:** The costume and merchandise retail industry can seize the opportunity to provide mermaid-related products such as tails, accessories, and themed swimwear to cater to the growing interest in fantasy-based aquatic activities.

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