# Health-Focused Wholesaler Ranges World of Sweets Healthier Range is Available on the Brand's App By Michael Hemsworth | Published 2024-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-of-sweets-healthier-range References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/world-of-sweets-field-sales-team-launches-healthier-range-23-05-2024/) & [worldofsweets.de](https://www.worldofsweets.de)  World of Sweets healthier range is being launched by the brand in response to changing market conditions and consumer habits, which will support the shift towards healthier food and functional products. The brand's app and website now features updated product offerings including [healthier snacking options](https://www.trendhunter.com/trends/trek-high-protein-bars), energy drinks and [high protein products](https://www.trendhunter.com/trends/fulfil-nutrition). The company is also offering app-exclusive deals on the healthier range that includes a free stock of [CLIF](https://www.trendhunter.com/trends/clif-builders) Bars and more, depending on the purchase parameters. National Field Sales Manager Gemma Allanson spoke on the World of Sweets healthier range saying, "We are super excited to be launching our new healthier range through our Field Sales channel. We recently launched the range through our wholesaler e-commerce site and have received lots of great interest, new customers and repeat orders. Lots of convenience retailers have expanded their in-store ranges recently, with a big emphasis being put on healthier ranges. Bars, functional energy drinks and healthy snacks offer a huge market for retailers to tap into." ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 52% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Health-focused Snacking:** The introduction of healthier snacking options shows a response to growing consumer demand for nutritious and functional foods. - **App-exclusive Deals:** Offering app-exclusive deals on healthier products aims to drive app engagement and customer loyalty through personalized promotions. - **Functional Foods Expansion:** Adding functional energy drinks and high protein products aligns with the trend towards food items that provide additional health benefits beyond basic nutrition. ### Sectors Adopting This - **Retail:** Convenience retailers are capitalizing on the trend by expanding their in-store healthier ranges to cater to health-conscious consumers. - **E-commerce:** The rise of wholesaler e-commerce platforms highlights an innovation in how health-focused product ranges are marketed and sold online. - **Health and Wellness:** The growing market for healthier snacks and functional foods indicates a shift in consumer preferences towards wellness-oriented products. ## Related on Trend Hunter - [Lifestyle-Conscious Food Product Launches](https://www.trendhunter.com/trends/healthy-snacks-and-drinks.md) - [Health-Minded Sugar-Free Candy Ranges](https://www.trendhunter.com/trends/stockleys-sugarfree-candies.md) - [Wholesaler Impulse Snack Launches](https://www.trendhunter.com/trends/impulse-ranges.md) - [Sweet Free-From Snack Ranges](https://www.trendhunter.com/trends/biona-sweet-snacks.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Flavorful Nutrient-Dense Snack Ranges](https://www.trendhunter.com/trends/whitworths-snacks.md) - [European Confectionery Expansions](https://www.trendhunter.com/trends/diablo-sugar-free.md) - [Cost-Effective Confectionery Items](https://www.trendhunter.com/trends/world-of-sweets-1.md)