# Personalized Pint Pop-Ups The World of Guinness Created Community During the Holiday Season By Laura McQuarrie | Published 2024-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-of-guinness References: [newswire](https://www.newswire.ca/news-releases/guinness-brings-holiday-magic-to-montreal-with-its-world-of-guinness-pop-up-experience-859075546.html) & [guinness](http://www.guinness.com)  This holiday season, Guinness gathered adults at the [World](https://www.trendhunter.com/trends/adidas-fifa) of Guinness (Le Monde de Guinness) pop-up hosted in Old Port Montreal, treating its community to togetherness, a taste of its heritage and [personalized pints](https://www.trendhunter.com/trends/last-crumb-x-guinness). As part of the [holiday pop-up](https://www.trendhunter.com/trends/winter-wheat-wonderland), guests participated in experiences like Pull Your Own Pint, and got to personalize their pints with the Stoutie machine. Also on-site, the pop-up featured a shop for picking up branded merch and ticking items off of seasonal shopping lists. Set in the heart of one of Canada's most culturally rich cities, this Guinness pop-up provided relief from the hectic holiday season and invited people to come together and savor the company of others. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 72% | Freshness: 32% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalized Beverage Experiences:** The trend of offering customized drink experiences, such as personalized pints, enhances customer engagement and fosters brand loyalty. - **Immersive Brand Pop-ups:** Pop-up events that deliver immersive brand experiences create memorable interactions and drive consumer interest. - **Heritage Marketing:** Capitalizing on a brand's heritage in marketing efforts helps to establish a strong emotional connection with consumers. ### Where This Applies - **Alcoholic Beverage Industry:** In the alcoholic beverage industry, personalized experiences can differentiate products in a competitive market. - **Experiential Retail:** The rise of experiential retail highlights the importance of creating engaging in-person customer interactions to boost sales. - **Event Planning Industry:** Event planning is evolving with a focus on crafting unique and interactive experiences that captivate and connect with audiences. ## Related on Trend Hunter - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Illuminated Local Pubs](https://www.trendhunter.com/trends/light-up-your-local.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Alcohol-Centric Pop-Ups](https://www.trendhunter.com/trends/makers-mark-bourbon.md) - [Consumer-Focused Festive Billboards](https://www.trendhunter.com/trends/tell-us-your-tradition.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md)