# Mindfulness-Inspired Cocktails Ago Perrone Created 'Mindshine' for World Meditation Day By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-meditation-day References: [barmagazine](https://barmagazine.co.uk/ago-perrone-creates-cocktail-for-world-meditation-day/) & [the-connaught](https://www.the-connaught.co.uk/restaurants-bars/connaught-bar/) To mark World Meditation Day, Ago Perrone of The Connaught Bar created a cocktail in partnership with Will Williams’s Beeja Meditation and Three Spirit. The finished product brings together the unlikely combination of mixology and mindfulness. The [non-alcoholic drink](https://www.trendhunter.com/trends/smiling-wolf-drinks), dubbed Mindshine, was inspired by the benefits of meditation and aims to capture the power of nature through the use of [natural botanicals](https://www.trendhunter.com/trends/botany-elixirs). Some of the key components of the drink include: Three Spirit, evaporated vermouth, a cocoa husk infusion and bergamot oil water. To underline the importance of mental health and overall well-being on World Meditation Day, especially within the hospitality industry, the unconventional cocktail was served following a guided meditation from expert Will Williams. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Botanical Cocktails:** The rise of natural ingredients and herbal remedies in cocktails is a disruptive innovation opportunity for mixologists catering to health-conscious and eco-friendly consumers. - **Mindful Drinking:** The integration of mindfulness practices in the creation and consumption of cocktails is a disruptive innovation opportunity for mixologists in the wellness and hospitality industries. - **Meditation-inspired Beverages:** The trend of creating non-alcoholic drinks inspired by meditation and wellness is a disruptive innovation opportunity for beverage companies targeting health-conscious consumers. ### Where This Applies - **Mixology:** Mixology is an industry that can benefit from incorporating the trend of natural ingredients and mindfulness practices in the creation of cocktails. - **Wellness:** The wellness industry can benefit from including meditation-inspired cocktails and beverages in their product line for health-conscious consumers. - **Beverage Manufacturing:** Beverage manufacturing companies can create non-alcoholic drinks that appeal to consumers who prioritize mindfulness and well-being, by using natural ingredients and adopting mindful practices. ## Related on Trend Hunter - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [Non-Alcoholic Nootropic Cocktails](https://www.trendhunter.com/trends/non-alcoholic-nootropic-cocktails.md) - [Calming Magnesium Mocktails](https://www.trendhunter.com/trends/derek-brown.md) - [Mushroom-Infused Aperitifs](https://www.trendhunter.com/trends/ceybon.md) - [Dry January Cocktail Kits](https://www.trendhunter.com/trends/spritz-mindfully.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Adaptogen-Infused Alcohol-Free Cocktails](https://www.trendhunter.com/trends/alcoholfree-cocktail.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md) - [RTD Sparkling Adaptogenic Beverages](https://www.trendhunter.com/trends/mingle-mood.md)