# Cocktail-Centric Holiday Campaigns Belvedere Vodka Gears Up for World Martini Day with a Contest By Rebecca Byers | Published 2015-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-martini-day References: [worldmartiniatelier](https://www.worldmartiniatelier.com/) & [belvederevodka](http://www.belvederevodka.com/en-int/vodka-cocktails/recipe/vesper-martini) In order to give everyone a chance at celebrating World Martini Day in high style, [Belvedere Vodka](https://www.trendhunter.com/trends/cityhonoring-vodka-spirit) has kicked off an exciting contest and digital campaign. This year's World Martini Day will take place on Friday, June 19, making it a perfect excuse to host a martini-filled weekend get together of your own. Individuals can enter the World Martini Atelier Contest through their [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) account by selecting the eight friends they would bring along on a dream martini-fueled experience and selecting a theme that would best represent where they would like to enjoy it. The clever campaign is a great way to align Belvedere with the iconic cocktail and the lifestyle that comes along with it. By creating a [dynamic social campaign with real incentives](https://www.trendhunter.com/trends/real-spirits-inside) fueled by hashtags like #worldmartiniday and #martinimoment, the brand has elevated itself with the classic status of the martini cocktail. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Digital Contests:** Creating engaging contests on social media platforms like Facebook can generate excitement and brand loyalty. - **Dynamic Social Campaigns:** Developing interactive and creative campaigns with real incentives can elevate a brand's status and increase engagement. - **Hashtag Marketing:** Using popular and relevant hashtags like #worldmartiniday and #martinimoment can help brands connect with their target audience and enhance their online presence. ### Industries Being Reshaped - **Alcohol Beverage:** Alcohol beverage companies can leverage digital contests and dynamic social campaigns to promote their products and engage with consumers. - **Hospitality:** Hotels, bars, and event venues can capitalize on the martini trend by hosting martini-themed events and creating unique experiences for their guests. - **Social Media Marketing:** Agencies and platforms specializing in social media marketing can assist brands in developing and executing successful hashtag marketing campaigns to boost brand visibility and engagement. ## Related on Trend Hunter - [Tableside Martini Services](https://www.trendhunter.com/trends/martini-station.md) - [Personalized Martini Experiences](https://www.trendhunter.com/trends/martini-fitting-service.md) - [Cocktail-Themed Holiday Campaigns](https://www.trendhunter.com/trends/aperolidays.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md) - [Festive Vodka Campaigns](https://www.trendhunter.com/trends/spirit-advisor.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [At-Home Happy Hour Campaigns](https://www.trendhunter.com/trends/national-happy-hour-day.md) - [Festive Ready-To-Drink Canned Cocktails](https://www.trendhunter.com/trends/12-days-of-holiday.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md)