# Malaria-Fighting Pop-Up Bars Fever-Tree's Gin and Tonic Pop-Up Marks World Malaria Day By Laura McQuarrie | Published 2016-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-malaria-day References: [eventmagazine](http://www.eventmagazine.co.uk/fever-tree-launches-pop-up-bar-world-malaria-day/brands/article/1392874) & [fever-tree](http://www.fever-tree.com/) In order to bring awareness to a life-threatening disease on World Malaria Day, [Fever-Tree](https://www.trendhunter.com/trends/fever-tree) set up a pop-up bar in London's Finsbury Avenue Square. The bar served [drinks made with Fever-Tree mixers](https://www.trendhunter.com/trends/58-gin-tonic) and all proceeds were donated to the Malaria No More UK charity. While it's possible for any brand to host a social good stunt of this nature, Fever-Tree's involvement is of special significance, since tonic water was once used as a malaria treatment. This anti-malaria cure used to come from the Fever-Tree, which is where the brand gets its name. Each limited-edition metallic bottle was priced at the same amount it takes to deliver a mosquito net to a mother and child in areas where malaria continues to prevail today. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Malaria Awareness Campaigns:** Opportunity for companies to raise awareness of malaria and contribute to the fight against the disease. - **Cause Marketing Pop-up Events:** Advantageous for companies to organize pop-up events for a social cause that can foster brand loyalty and increase customer engagement. - **Renewed Interest in Traditional Medicines:** Opportunity for businesses to explore the potential therapeutic uses of tonic water and other traditional medicines for healthcare purposes. ### Sectors Adopting This - **Beverage Industry:** Companies can incorporate social responsibility initiatives in their marketing campaigns to give back to society, especially in the context of life-threatening diseases. - **Tourism and Hospitality Industry:** Businesses can organize cause marketing pop-up events in popular tourist destinations to engage with customers and build brand value. - **Healthcare Industry:** Healthcare providers can investigate the potential therapeutic uses of tonic water and other traditional medicines to develop innovative treatments for malaria and other diseases. ## Related on Trend Hunter - [Citrusy Passionfruit Tonic Waters](https://www.trendhunter.com/trends/fevertree-tonic-water.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Elevated Margarita Mixers](https://www.trendhunter.com/trends/margarita-mixer-1.md) - [Autumnal Cocktail Mixers](https://www.trendhunter.com/trends/damson-sloe-berry-tonic-water.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Mosquito Safety Campaigns](https://www.trendhunter.com/trends/mosquito-joe.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md)