# Plant-Powered Omega Supplements iwi life Launched Vegikrill in Honor of World Krill Day By Laura McQuarrie | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-krill-day References: [theglobeandmail](https://www.theglobeandmail.com/investing/markets/markets-news/PR%20Newswire/19305282/iwi-life-celebrates-world-krill-day-with-krill-free-supplement/) & [iwilife](http://www.iwilife.com/)  In support of World Krill Day, iwi life launched its Vegikrill krill-free [vegan supplement](https://www.trendhunter.com/trends/vegan-vitamin-d3k2) as an alternative to krill oil that helps to protect not only krill but the many forms of ocean life that rely on it. Vegikrill contains iwi life's triple-patented AlmegaPL(r) which has been proven to provide 1.7 times the absorption level of fish and krill oil. With its innovative formula and proven results, the [algae-sourced omega supplement](https://www.trendhunter.com/trends/o3omega-smoothies) debunks the notion that krill oil is more bioavailable than fish oil. Consumers are becoming increasingly conscious of the impact their dietary choices have on the environment. As such, they're shifting away from unsustainable supplements that challenge populations and ecosystems. Instead, many consumers are opting for [plant-powered supplements](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil) as ethical and sustainable alternatives that still provide the key benefits they're after. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 10% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Shifting Dietary Choices:** Consumers are opting for plant-powered supplements as ethical and sustainable alternatives to unsustainable supplements. - **Increasing Environmental Consciousness:** Consumers are becoming more conscious of the impact their dietary choices have on the environment. - **Disrupting Krill Oil Dominance:** iwi life's Vegikrill debunks the notion that krill oil is more bioavailable than fish oil with its innovative algae-sourced formula. ### Sectors Adopting This - **Supplement Industry:** Consumers' shift towards plant-powered supplements disrupts the market and challenges traditional supplement manufacturers. - **Sustainable Health and Wellness:** The increasing focus on ethical and sustainable alternatives in supplements creates opportunities for businesses to cater to this growing market. - **Marine Conservation:** The launch of Vegikrill highlights the need for sustainable alternatives to krill oil, creating opportunities for businesses to contribute to marine conservation efforts. ## Related on Trend Hunter - [Plant-Based Sustainable Supplements](https://www.trendhunter.com/trends/Omega-3-6-9.md) - [Sustainable Omega Supplements](https://www.trendhunter.com/trends/omega-3-supplements.md) - [Microalgae-Sourced Omega-3 Supplements](https://www.trendhunter.com/trends/microalgae.md) - [Seed-Based Omega Supplements](https://www.trendhunter.com/trends/vegan-omega-supplement.md) - [Fish-Free Omega Supplements](https://www.trendhunter.com/trends/megafood-omega-369.md) - [Fish-Free Omega-3 Supplements](https://www.trendhunter.com/trends/plantbased-omega3.md) - [Plant-Based Dietary Supplements](https://www.trendhunter.com/trends/plantbased-dietary-supplement.md) - [All-Natural Heart Health Supplements](https://www.trendhunter.com/trends/heart-health-supplements.md) - [Unfishy Omega 3 Supplements](https://www.trendhunter.com/trends/omega-3-dha-epa.md)