# Research-Celebrating Kindness Walls These Walls Were Erected in Celebration of World Kindness Day By Ell Smith | Published 2017-11-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-kindness-day References: [adweek](http://www.adweek.com/brand-marketing/on-world-kindness-day-this-organization-erected-3-walls-across-the-globe-to-spark-love-not-hate/) & [kindness.org](https://www.kindness.org/) In celebration of World Kindness Day, the organization Kindness.org, released on online campaign that demonstrated the positive effects that [acts of kindness](https://www.trendhunter.com/trends/soothe1) can have on the world. Taking a more scientific approach, the organization embarked on a study which tasked participants with committing one act of kindness a day, for an entire week. The results confirmed that performing kind acts had a monumental impact on social emotions and personal well-being. To celebrate these findings, the company erected three "kindness walls" in London, New York and Cape Town. The walls essentially serve as [murals](https://www.trendhunter.com/trends/live-art-creation) which invite individuals to sign, effectively making a pledge to spread kindness wherever they go. The Kindness walls serve as physical representation of scientific findings, forming a relationship between the two disciplines to produce a [positive social outcome](https://www.trendhunter.com/trends/cocacolas-christmas-kindness). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 64% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Scientific Kindness:** Organizations can explore the scientific aspect of kindness, studying its impact on social emotions and personal well-being. - **Online Kindness Campaigns:** Online campaigns can be used to spread awareness about the positive effects of kindness and to encourage individuals to participate. - **Pledge Walls:** Creating physical pledge walls can serve as a visual representation and reminder for individuals to spread kindness. ### Where This Applies - **Psychology Research:** Psychology research can incorporate studies on the impact of kindness on social emotions and personal well-being. - **Digital Marketing:** Digital marketing professionals can leverage online campaigns to promote and encourage acts of kindness. - **Event Planning and Design:** Event planners and designers can incorporate the concept of pledge walls to create interactive and visually appealing experiences. ## Related on Trend Hunter - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Kindness-Promoting Culinary Experiences](https://www.trendhunter.com/trends/world-kindness-days.md) - [Gamified Kindness Challenges](https://www.trendhunter.com/trends/elf-beekman.md) - [Kindness-Promoting Local Business Markets](https://www.trendhunter.com/trends/kindness-market.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Architectural Wall Designs](https://www.trendhunter.com/trends/humanise-wall.md) - [Daily Kindness Prompts](https://www.trendhunter.com/trends/sharing-your-kindness.md) - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md) - [Anonymous Gratitude-Exchanging Platforms](https://www.trendhunter.com/trends/a-little-optimism.md)