# Family Food Campaigns KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need By Laura McQuarrie | Published 2015-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-hunger-relief References: [adeevee](http://www.adeevee.com/2015/01/kfc-pizza-hut-world-hunger-relief-campaign-online/) & [vimeo](http://vimeo.com/116042411) This [World Hunger Relief Malaysia](https://www.trendhunter.com/trends/food-is-love) campaign was put together in partnership with QSR Brands Malaysia, which includes well-known chains like [KFC](https://www.trendhunter.com/trends/yum-china) and [Pizza Hut](https://www.trendhunter.com/trends/yum-brands). Due to a high poverty rate, there are a thousands of families that go to bed hungry each night. Through this campaign, some of the stories are told, including single mothers who are fully supporting four children, and people who have had to stop working due to a disability or the need to take care of another family member who needs care. In an effort to provide food to those in need, people in Malaysia were asked to donate to Pizza Hut and KFC. As a result, with the held of World Hunger Relief Malaysia, families in need were set up on a six-month food program. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **World Hunger Relief Campaigns:** Partnering with well-known restaurant chains to provide food to families in need, presenting an opportunity for more participative campaigns. - **Donation-based Programs:** Promoting donation-based initiatives led by companies to create more social impact and foster socially responsible actions among consumers. - **Sustainable Food Resources:** Creating sustainable food programs to ensure long-term aid to families in need, providing opportunities for companies to innovate and develop more sustainable supply chains. ### Industries Being Reshaped - **Fast Food:** Fast food industry has an opportunity to create more social impact through innovative campaigns to support hungry families. - **Non-profit Organizations:** Partnering with non-profit organizations to help distribute food resources to those in need at a larger scale. - **Food Charity and Donation Programs:** Creating better donation-based food programs and charity systems that will foster more social impact and engage more people in social-awareness activities. ## Related on Trend Hunter - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Kid-Focused Pizza Donation Campaigns](https://www.trendhunter.com/trends/thanks-and-giving.md) - [QSR Food Donations](https://www.trendhunter.com/trends/the-giving-page.md) - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md) - [Social Good Pastry Campaigns](https://www.trendhunter.com/trends/action-against-hunger-and-walls-pastry.md) - [Revised QSR Packaging Policies](https://www.trendhunter.com/trends/yum-brands.md) - [World Hunger Day Events](https://www.trendhunter.com/trends/zimad-the-hunger-project.md) - [Children's Food-Insecurity Campaigns](https://www.trendhunter.com/trends/never-miss-a-lunch.md) - [QSR Hunger Initiatives](https://www.trendhunter.com/trends/foodshare-program.md)