# Sky-High Press Releases Houston PR Makes Mundane Announcement with an Extraordinary Campaign By Meghan Young | Published 2014-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-highest-press-release References: [adrants](http://www.adrants.com/2014/07/pr-agency-announces-mundane-office-move.php) To spice up a mundane announcement about an office relocation, PR agency Houston decided to create the World's Highest Press Release, and even appropriately dubbed it so. Taking the form of a common typed statement printed on the company's branded letterhead, the [press release](https://www.trendhunter.com/trends/releaseify) was laminated to better withstand the weather conditions as it soared up into the Earth's atmosphere and beyond. The World's Highest Press Release was fixed onto a [hot air balloon](https://www.trendhunter.com/trends/animal-balloon) that managed to make the impressive trip without a hitch. Sent 27 miles into the sky, the extraordinary campaign shows that anything can be newsworthy if enough effort is put into its announcement. Granted, this particular [publicity stunt](https://www.trendhunter.com/trends/mwcurated) can get old fast if people aren't careful enough. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Elevated PR Stunts:** Companies are finding innovative ways to make their announcements more newsworthy by going above and beyond traditional methods of communication. - **Extreme Marketing Campaigns:** Marketing agencies are pushing boundaries by executing out-of-the-box ideas to capture the attention of consumers. - **Attention-grabbing Publicity:** Businesses are recognizing the importance of creating eye-catching publicity that generates buzz and media attention. ### Who This Affects Most - **Public Relations:** PR agencies can think creatively to generate new, exciting campaigns that grab the attention of media outlets and their clients' target audience. - **Marketing:** Marketing firms can offer clients innovative campaigns that move beyond traditional advertising methods and generate interest by being unexpected. - **Event Planning:** Event planners can add value to their clients' events by thinking outside of the box and crafting exciting publicity stunts, which could include aerial displays or other unique activities. ## Related on Trend Hunter - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Robotic Vacuum Space Expeditions](https://www.trendhunter.com/trends/roborock-s8-maxv-ultra.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [QSR Blimp Restaurant Experiences](https://www.trendhunter.com/trends/subway-in-the-sky-promotion.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md)