# Global Handwashing Campaigns World Health Organization Introduces the World Hand Hygiene Day 2023 By Kanesa D | Published 2023-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-health-organization-1 References: [who.int](https://www.who.int/campaigns/world-hand-hygiene-day)  [World Health Organization](https://www.trendhunter.com/trends/hand-hygiene-awareness) ([WHO](https://www.trendhunter.com/trends/goodville)) is launching its [Hand Hygiene Day 2023 campaign](https://www.trendhunter.com/trends/public-education-campaign), encouraging consumers to "build a culture of safety and quality" where hand hygiene is a top priority. The company hopes that educating consumers on appropriate hand hygiene will help to reduce infections and the emergence of antimicrobial resistance in the healthcare industry. At the heart of the SAVE LIVES: Clean Your Hands initiative is the principle that it is crucial for all healthcare practitioners to appropriately cleanse their hands at the "right time and the right way." WHO has also provided what they call "campaign essentials," consisting of a hand hygiene guide with tools on how to hand rub and handwash and an advocacy toolkit. Image Credit: World Health Organization ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 5% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Global Handwashing Campaigns:** Launching campaigns to promote handwashing can pave the way for increased awareness and investment in infection prevention and control in various industries. - **Antimicrobial Resistance:** Educating consumers on appropriate hand hygiene can help reduce the emergence of antimicrobial resistance across a range of industries. - **Healthcare Safety and Quality:** Increased emphasis on hand hygiene as a top priority can contribute significantly to improving healthcare safety and quality. ### Sectors Adopting This - **Healthcare:** The healthcare industry can benefit from investing in strategies and technologies that promote effective hand hygiene and reduce the spread of infections. - **Food and Hospitality:** The food and hospitality industries can benefit from increased emphasis on hand hygiene to prevent contamination and foodborne illnesses. - **Education:** Educational institutions can integrate hand hygiene education into school curricula and promote good hygiene practices among students ## Related on Trend Hunter - [Hand Hygiene Awareness Ads](https://www.trendhunter.com/trends/hand-hygiene-awareness.md) - [Indian Hand Hygiene Ads](https://www.trendhunter.com/trends/saafhaathsekhaaiye.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Handwashing-Promoting Campaigns](https://www.trendhunter.com/trends/i-wash-you-wash.md) - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Hygienic Hippo Campaigns](https://www.trendhunter.com/trends/confessions-of-moo-deng.md)