# Fashionable Food Campaigns Halle Berry is Helping Raise Funds For This World Food Day Campaign By Rahul Kalvapalle | Published 2014-10-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/world-food-day-campaign References: [cnn](http://www.cnn.com/2014/10/16/world/iyw-world-food-day/) & [twitter](https://twitter.com/search?q=) Oscar-winning actress Halle Berry and iconic fashion designer [Michael Kors](https://www.trendhunter.com/trends/michael-hill-canadian-diamonds) area teaming up to use the power of fashion and Hollywood appeal to raise funds for food-deprived children for their World Food Day campaign. The pair are leveraging the #WatchHungerStop campaign to raise funds for the [UN's](https://www.trendhunter.com/trends/apathy-is-boring) World Food Programme's [School Meals program](https://www.trendhunter.com/trends/table-for-two-usa). The campaign allows fashionistas to make a difference without compromising on their personal style. One great example with this is the Michael Kors 100 Series watch -- for every watch sold, 100 meals are donated to the World Food Programme. If you don't fancy the watches but still want to make a difference, you can donate $5 at any Michael Kors store. You can even get a free 'Watch Hunger Stop' t-shirt, take a selfie in it and share it on social media using the #WatchHungerStop hashtag. Each selfie shared will result in 100 meals being donated to the World Food Programme. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Food Campaigns:** Using fashion and Hollywood appeal to raise funds for food-deprived children. - **Watchhungerstop Campaign:** Leveraging fashion accessories to donate meals to the World Food Programme. - **Social Media Activism:** Encouraging individuals to contribute to the cause through sharing selfies on social media. ### Where This Applies - **Fashion Retail:** Opportunities to collaborate with charities and create fashion items for social causes. - **Non-profit Organizations:** Exploring partnerships with fashion brands to raise funds and awareness. - **Social Media Platforms:** Developing features that facilitate and incentivize social activism campaigns. ## Related on Trend Hunter - [World Hunger Day Events](https://www.trendhunter.com/trends/zimad-the-hunger-project.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Food Insecurity-Targeting Initiatives](https://www.trendhunter.com/trends/hunger-action-month.md) - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md)