# Dead Bodytising World First Aid Day By Angela Lowe | Published 2006-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-first-aid-day References: [gushmagazine](http://www.gushmagazine.com/article/first-aid-day/) & [redcross](http://www.redcross.ca/article.asp?id=000005&tid=003) To raise awareness for World First Aid Day, a Toronto agency placed [life size decals](https://www.trendhunter.com/trends/3d-billboards) of a woman at the bottom of stairwells in [Cineplex Odeon Theatres](https://www.trendhunter.com/trends/where-escape-begins). From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid training course. I've always been afraid of tripping down those stairs in the picture! **Implications** - [Shock advertising](https://www.trendhunter.com/trends/mwcurated), or better known as 'shockervertising,' is a unique way to grasp the attention of your targets. This relies on the viewer becoming fearful of the ad, which helps to drive the advertising medium's message home. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 66% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Shock Advertising:** Leveraging shock value in advertising to capture audience attention and amplify the message. - **Interactive Decals:** Creating interactive and immersive advertising experiences through the use of life-size decals. - **Safety Awareness Campaigns:** Using innovative methods to promote awareness and education around safety practices. ### Industries Being Reshaped - **Advertising:** Opportunity for advertisers to explore unconventional and impactful ways of reaching their target audience. - **Entertainment:** Incorporating interactive experiences into entertainment venues to enhance the overall customer experience. - **Health and Safety Education:** Adopting new approaches to engage individuals and encourage participation in first aid training courses. ## Related on Trend Hunter - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md)