# Lunar New Year Coffee Nespresso Will Release the World Explorations Shanghai Lungo By Ell Smith | Published 2021-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-explorations-shanghai-lungo References: [hypebae](https://hypebae.com/2021/1/nespresso-lunar-new-year-world-explorations-shanghai-lungo-coffee-recipes-price-release-date) & [nespresso](https://www.nespresso.com/ca/en/StoreLocator) The Lunar New Year is right around the corner, prompting [Nespresso](https://www.trendhunter.com/trends/nespresso-magic-in-the-making) to celebrate with a new offering dubbed the [World Explorations Shanghai Lungo](https://www.trendhunter.com/trends/world-traveler-17rb). Alongside this exciting caffeinated offering, the brand will also be releasing other coffee-related items and branded red packets. While it's being released in anticipation of the Lunar New Year, this coffee blend was inspired by coffee traditions and coffee cultures on a global scale, specifically drawing inspiration from Yunan, Kenya and Indonesia. According to the brand, this coffee offering boasts a flavor profile that combines fruitiness with fine acidity. These gifting sleeves will only be available for a short period of time in Hong Kong, and are available online and at select stores. Image Credit: Nespresso ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Lunar New Year Coffee:** Brands can take advantage of festive periods to introduce new blends or flavors that reflect a particular cultural or seasonal occasion. - **Global-inspired Coffee Blends:** Coffee brands can draw inspiration from different coffee cultures around the world to create unique and exciting flavor profiles. - **Limited-time Offerings:** Creating a sense of urgency and exclusivity with limited-time offerings can generate excitement and demand among customers. ### Sectors Adopting This - **Coffee Industry:** Coffee brands can differentiate themselves by introducing new and unique blends that draw inspiration from different coffee cultures around the world. - **Food and Beverage Industry:** F&B brands can also take advantage of festive periods to introduce new products or flavors that reflect a particular cultural or seasonal occasion and tap into consumers' desire for variety and novelty. - **Retail Industry:** Introducing limited-time offerings and exclusive products can generate excitement and demand among customers, leading to increased foot traffic and sales. ## Related on Trend Hunter - [Lunar New Year-Celebrating Coffees](https://www.trendhunter.com/trends/year-of-the-dragon.md) - [New Year-Inspired Decaf Coffees](https://www.trendhunter.com/trends/prosperous-blends.md) - [Christmasy Coffee Capsule Collections](https://www.trendhunter.com/trends/nespresso-magic-in-the-making.md) - [Nutty Croissant Coffees](https://www.trendhunter.com/trends/festive-odyssey.md) - [Lunar New Year Teas](https://www.trendhunter.com/trends/lunar-new-year-collection-8-tea-sampler.md) - [New Year Cafe Merchandise](https://www.trendhunter.com/trends/starbucks-new-years-collection.md) - [Almond Croissant-Flavored Coffees](https://www.trendhunter.com/trends/almond-croissant-flavor.md) - [Pork-Flavored Savory Lattes](https://www.trendhunter.com/trends/lucky-savory-latte.md) - [Alpine-Inspired Coffee Products](https://www.trendhunter.com/trends/nespresso-professional-caffe-nocciola.md)