# Urban Emoji Celebrations The Empire State Building Will Glow Yellow for World Emoji Day By Ell Smith | Published 2017-07-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/world-emoji-day-2017 References: [mashable](http://mashable.com/2017/07/17/empire-state-building-world-emoji-day-yellow/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#dVTBsrFl4iq9) & [esbnyc](https://www.esbnyc.com/explore/tower-lights) This year, New York's Empire State Building will glow "emoji yellow" in celebration of World Emoji Day 2017. The stunt is set to take place in the evening and aims to put a smile on millions of faces. The colorful lighting change of Manhattan's iconic tower is set to glow the same yellow as the 2,666 emojis currently on the official Unicode Standard list -- icons that have permanently altered digital correspondence. July 17 has remained the selected date for National Emoji Day, as its the day that appears on the emoji icon for "calendar." The New York light show serves as a reminder of the power of communication and technology as emojis are more than humorous icons, they're emblematic of modern culture. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Emoji Branding:** Companies can leverage the emotional resonance of emojis to build an engaging and effective brand identity. - **Emoji-based Marketing:** Marketers can utilize emojis to connect with younger audiences and enhance their campaigns in an engaging way. - **Emoji Analytics:** Emojis offer a new mode of data analysis to understand how people feel about various topics or brands through online communication. ### Sectors Adopting This - **Marketing:** Marketing specialists can use emojis across various platforms to further their campaigns and increase engagement. - **Communication Technology:** The use of emojis as a primary form of communication is increasing, creating opportunities for innovative communication technology solutions. - **Entertainment:** Television, film and other creative industries can utilize emojis as a source of inspiration for engaging and modern storytelling. ## Related on Trend Hunter - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Entertainment Arena Mascots](https://www.trendhunter.com/trends/orbi.md) - [Condiment Emoji Petitions](https://www.trendhunter.com/trends/saucemoji.md) - [Interactive Emoji Grids](https://www.trendhunter.com/trends/one-million-emojis.md) - [Large-Scale Interactive Creativity Events](https://www.trendhunter.com/trends/national-dandelion-day.md) - [Emoji Party Games](https://www.trendhunter.com/trends/speedmoji.md) - [Interactive Emoji Puzzle Games](https://www.trendhunter.com/trends/emoji-game.md) - [Exclusive Skyscraper Beers](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa.md)