# Baked Matcha Donuts World Donut Day Inspires this Culturally Themed Dessert Recipe By Jana Pijak | Published 2015-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-donut-day References: [thetummytrain](http://thetummytrain.com/2015/04/29/baked-matcha-doughnuts-with-black-sesame-recipe/) In celebration of World Donut Day, why not try a treat that is both unexpected and surprisingly healthy. The Tummy Train's recipe for [sesame matcha donuts](https://www.trendhunter.com/trends/komedough) is culturally-themed and features one of Asia's most coveted ingredients, green tea matcha powder. In addition to being adapted by multiple food bloggers, matcha powder is also a favorite among major brands -- like Pocky and [Kit-Kat](https://www.trendhunter.com/trends/kit-kat-thailand) -- who have adapted it into its most popular products. This sesame matcha dessert is a great treat to try this World Donut Day and features a flour, baking powder and egg base that is infused with sea salt, matcha powder and granulated sugar. The mix also features sour cream and whole milk ingredients that are garnished with a tasty matcha glaze -- made with confectioner's sugar, matcha powder and black sesame seeds. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 40% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Matcha Powder:** Disruptive innovation opportunity: Explore new ways to incorporate matcha powder into various food and beverage products, appealing to health-conscious consumers who are seeking unique flavors and nutritional benefits. - **Culturally-themed Desserts:** Disruptive innovation opportunity: Create culturally-themed dessert recipes that celebrate different cuisines, providing a unique and memorable dining experience for consumers looking for new flavors and cultural appreciation. - **Healthy Alternatives:** Disruptive innovation opportunity: Develop healthier versions of popular comfort foods, like donuts, by using alternative ingredients and techniques to cater to the growing demand for nutritious and guilt-free indulgences. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Collaborate with food and beverage brands to create innovative products incorporating matcha powder, tapping into the growing consumer interest in unique and healthier ingredients. - **Restaurant and Catering:** Disruptive innovation opportunity: Introduce culturally-themed dessert menus in restaurants and catering services to offer a distinct culinary experience, attracting adventurous eaters and culture enthusiasts. - **Health and Wellness:** Disruptive innovation opportunity: Develop and market matcha-based products, such as nutritional supplements or wellness beverages, to cater to health-conscious consumers seeking natural and functional ingredients for their well-being. ## Related on Trend Hunter - [Collaboration Matcha-Infused Donuts](https://www.trendhunter.com/trends/mister-donut-collaboration.md) - [Matcha-Themed Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [Roasted Green Tea Donuts](https://www.trendhunter.com/trends/misdo-meets-gion-tsujiri.md) - [Matcha-Infused Sweet Breads](https://www.trendhunter.com/trends/go-green.md) - [Creamy Cloud-Inspired Matcha Drinks](https://www.trendhunter.com/trends/matcha-drinks.md) - [Decadent Matcha Cookies](https://www.trendhunter.com/trends/ef-and-be-bakehouse.md) - [Matcha Cookie Dough Desserts](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md)