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# Commuter Healthcare Sessions
Toronto Eyes on Diabetes is Raising Awareness for World Diabetes Day

By Katherine Pendrill | Published 2016-11-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/world-diabetes-day
References: [diabetes](http://www.diabetes.ca/in-your-community/local-programs-events/regional-events-programs/ontario-events/toronto-eyes-on-diabetes-world-diabetes-day-2016) & [facebook](https://www.facebook.com/events/163799514078953/?active_tab=about)

In honor of World Diabetes Day 2016, the organization 'Toronto Eyes on Diabetes' is hosting an informational session that aims to target commuters on their way to and from work. With a significant number of people unknowingly living with diabetes, this session aims to help spread awareness about the disease.

On November 14th, 2016, Toronto Eyes on Diabetes will set up a post at [Union Station](https://www.trendhunter.com/trends/free-union-station-flowers) to educate consumers about diabetes and the risks of developing the disease. There will be registered nurses, professional dietitians and other healthcare providers on hand to answer questions and to offer [free blood sugar testing](https://www.trendhunter.com/trends/diabetes-lifestyle-program). The event will also include some more interactive activities such as a virtual experience that lets consumers "'see' what it feels like to experience the complications of diabetes," free Zumba classes and a selfie booth for raising awareness online.

The World Diabetes Day event ultimately helps to spread awareness by making information more accessible for busy Torontonians.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 9% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Commuter Healthcare Sessions:** Opportunity for healthcare organizations to provide educational sessions and free testing to target commuters.
- **Awareness Campaigns:** Creating interactive experiences and online initiatives to raise awareness about diabetes.
- **Convenient Health Services:** Offering accessible healthcare services in high-traffic locations like train stations.

### Where This Applies

- **Healthcare:** Opportunity for healthcare organizations to raise awareness about diabetes and reach potential patients.
- **Technology:** Creating virtual experiences and online campaigns to engage and educate the public about diabetes.
- **Fitness:** Opportunity for fitness and wellness businesses to partner with healthcare organizations for awareness events like Zumba classes.

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