# Sporty Social Media Updates Several World Cup Twitter Mods Make the 2014 Matches Easy to Follow By Laura McQuarrie | Published 2014-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-twitter References: [mashable](http://mashable.com/2014/06/10/twitter-courts-new-users-with-world-cup-of-tweets-and-youtube-commercial/) & [twitter](https://twitter.com/hashtag/BRAvsCRO) [Twitter](https://www.trendhunter.com/trends/home-and-latest-tweets) is a place where people are always chatting and with the start of the [2014 FIFA World Cup](https://www.trendhunter.com/trends/fifa-world-cup26), the World Cup Twitter sports talk will be absolutely nonstop. Fortunately for soccer fans, the social network made a few changes to its website and mobile app to make it easier to get news on the games. While the matches are ongoing, Twitter currently has a feature that will let you pick a favorite team unlock custom features, such as alerts on all of that team's news. There's also a dedicated World Cup hub on Twitter that keeps fans up to speed on all the latest action. As well, a search for a hashtag like #BRAvsCRO will bring up a page loaded with tweets about the [Brazil](https://www.trendhunter.com/trends/johnnie-walker-fifa-world-cup-2026) vs. Croatia match, including information about team lineup and when the match will start. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **World Cup Twitter Mods:** Opportunity for developing innovative Twitter features specifically tailored to major sporting events like the World Cup. - **Customized Sports Alerts:** Opportunity for creating personalized and real-time sports updates for fans based on their favorite teams. - **Social Media Sports Hubs:** Opportunity for building dedicated social media platforms for sports events, providing comprehensive updates and information to fans. ### Who This Affects Most - **Social Media:** Disruptive innovation opportunity to enhance social media platforms with customized features for sports events. - **Sports Technology:** Disruptive innovation opportunity to develop real-time sports alert systems for fans. - **Sports Media:** Disruptive innovation opportunity to create dedicated social media hubs for major sporting events, improving the fan experience. ## Related on Trend Hunter - [Social-Platform Live Sport Features](https://www.trendhunter.com/trends/live-sports-scores.md) - [Interactive Soccer Viewing Experience](https://www.trendhunter.com/trends/fifa-club-world-cup-2025.md) - [Social Sports Applications](https://www.trendhunter.com/trends/ea-sports-app.md) - [Football-Focused Esports Worlds](https://www.trendhunter.com/trends/fifa-world.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Score-Tracking Esports Applications](https://www.trendhunter.com/trends/esports-world-cup-2.md) - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Interactive Sports Game Predictions](https://www.trendhunter.com/trends/guuls-euro-2024-predictor.md)