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# Customizable Soccer Search Engines
Sconnected is a World Cup Search Engine Made for Soccer Fans

By Laura McQuarrie | Published 2014-06-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-search-engine
References: [sconnected.net](http://sconnected.net/)

If you've been completely struck with World Cup fever and are particularly passionate about supporting a specific country, Sconnected is a World Cup search engine that offers another unique way to cheer on a soccer team.

Sconnected uses [Google](https://www.trendhunter.com/trends/you-com), Bing and [Yahoo](https://www.trendhunter.com/trends/yahoo-scout) algorithms for searches, but the experience is way more fun than any ordinary engine since you can choose your favorite team and with a single click, the look of the search engine will change to feature a team's patterns, logo and coloring. The more people that use a team-specific Sconnected profile, the more fans a certain country accumulates—as of now, [Spain](https://www.trendhunter.com/trends/2026-home-kit) is in the lead. Points are also awarded for setting Sconnected as your homepage and inviting friends to do the same.

Check out the full experience on [Sconnected.net](http://sconnected.net/)

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 51% | Activity: 63% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Customizable Search Engines:** Customizable search engines like Sconnected offer a unique and fun way to personalize online search experiences.
- **Fan-centric Search Features:** The integration of fan-specific features in search engines, such as team patterns, logos, and colors, enhances the World Cup cheering experience.
- **Gamification of Search Usage:** Sconnected's points system incentivizes users to engage with the search engine, increasing user retention and loyalty.

### Industries Being Reshaped

- **Sports Entertainment:** Sports entertainment platforms and websites can enhance fan engagement by integrating customizable search engines with team-specific features.
- **Online Search:** Customizable search engines offer a unique value proposition and can disrupt the traditional online search market.
- **Digital Marketing:** Marketers can leverage the fan-centric features of customizable search engines to target and engage with specific fan bases during major sporting events.

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