# Clever World Cup Posters The ESPN & Wieden + Kennedy World Cup Posters are Hilariously Creative By Michael Hines | Published 2010-06-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-posters References: [buzzfeed](http://www.buzzfeed.com/besi/posters-of-32-national-teams-for-soccer-world-cup-thx) & [wk](http://www.wk.com/) [ESPN](https://www.trendhunter.com/trends/the-espn-chirpline) and New York City ad agency [Wieden + Kennedy](https://www.trendhunter.com/trends/hot-dogs-are-not-a-contest) have teamed up to create some hilarious and clever World Cup posters. Each of the 32 teams were represented in a poster, and some probably got more than they bargained for. These posters are equal parts funny and clever. The French as the Three Musketeers and the United States crossing the Delaware River are my personal favorites. Check out the gallery to see all of these epic World Cup posters before the tournament starts on June 11th. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Creative World Cup Posters:** Opportunity to create unique and engaging visual content for sports events. - **Humorous Advertising Campaigns:** Incorporating humor into advertising campaigns can make them more memorable and engaging. - **Sports Event Branding:** Utilizing creative branding strategies to enhance the promotion and recognition of sports events. ### Who This Affects Most - **Advertising:** Ad agencies can leverage clever and funny posters to attract and engage customers. - **Sports Entertainment:** Sports entertainment companies can use creative branding strategies to enhance the visibility and appeal of their events. - **Digital Marketing:** Digital marketers can utilize the humor and creativity of these posters to create compelling online advertising campaigns. ## Related on Trend Hunter - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Hilarious Shawarma Soccer Ads](https://www.trendhunter.com/trends/ad-for-osmows.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md)