<!-- canonical: https://www.trendhunter.com/trends/world-cup-postcards -->
<!-- robots: noindex -->

# Animalistic World Cup Cards
These World Cup Postcards Feature Each Team's National Animal

By Megan Facciuolo | Published 2014-06-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-postcards
References: [designtaxi](http://designtaxi.com/news/366261/Colorful-World-Cup-Sweepstake-Postcards-Feature-National-Animals/) & [splinter](http://www.splinter.co.uk/)

A [Liverpool](https://www.trendhunter.com/trends/harvey-elliot)-based agency called Splinter Design came up with a series of World Cup postcards to commemorate the iconic soccer tournament that kicks off this week. The design agency created [World Cup sweepstakes cards](https://www.trendhunter.com/trends/topps-202425-extra-collection) that feature the national animals of the participating soccer teams' countries.

Aptly titled ‘Animal Allstars,’ the series consists of 32 colorful cards. They are a playful addition to this year's World Cup. They act as minimal pieces of art or they can be used as game cards. Their concept entails "[selling] each of the cards to friends or colleagues, who in turn get a randomly selected card from the pack." The randomly selected card is supposed to become the chooser's team for the tournament.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 23% | Activity: 14% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Animal-themed World Cup Collectibles:** The use of national animals as a theme for World Cup collectibles provides a unique opportunity for brands to engage soccer fans and tap into their emotional connection with their national teams.
- **Interactive World Cup Merchandise:** The introduction of game cards that double as collectibles encourages active engagement and participation, presenting opportunities for brands to create interactive merchandise and experiences.
- **Personalized Fan Experiences:** The concept of randomly selecting a team card creates a sense of excitement and anticipation, suggesting potential for brands to offer personalized fan experiences during major sports events.

### Industries Being Reshaped

- **Sports Merchandise:** Sports merchandise brands can capitalize on the trend by creating a range of animal-themed collectibles, including jerseys, scarves, and accessories.
- **Gaming and Entertainment:** Game developers and entertainment companies can explore interactive game concepts that combine the excitement of the World Cup with the thrill of collectible card gameplay.
- **Event and Experiential Marketing:** Event organizers and marketers can leverage the idea of randomly selecting team cards to design immersive fan experiences and social activations for major sporting events.

## Related on Trend Hunter

- [Expansive Soccer Trading Cards](https://www.trendhunter.com/trends/fan-set-card-collections.md)
- [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md)
- [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md)
- [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md)
- [Tricolored Tournament Soccer Balls](https://www.trendhunter.com/trends/fifa-world-cup26.md)
- [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md)
- [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md)
- [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md)
- [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md)