# Sporty Shampoo Packaging Head & Shoulders' World Cup Package Features Flags & Iconic Players By Laura McQuarrie | Published 2014-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-package References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/08/head-shoulders-world-cup-special-edition.html) & [tsevis](http://www.tsevis.com/964/3434539/portfolio/head-shoulders-world-cup-limited-edition-packaging) This year, to celebrate the World Cup in Brazil, Head & Shoulders shampoo had a special edition World Cup package created for it by illustrator Charis Tsevis and the Creable creative agency. The packaging features the images of iconic sports players like Lionel Messi, [Pelé](https://www.trendhunter.com/trends/refresh-the-game-campaign) and Radamel Falcao made from mosaics of the flags of the countries that they represent during the games. Although pictures of players and country flags are commonly featured in all sorts of World Cup-inspired packaging, this is a creative way to make use of them both. The dynamic limited edition packaging for men is a fun way for soccer fans to show some support for their home country, favorite team or player during the World Cup. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Dynamic Limited Edition Packaging:** There is an opportunity for companies to create limited edition packaging that celebrates special occasions and events. - **Innovative Use of Illustration:** Companies can explore using more creative illustrations for their product packaging to generate more buzz and appeal to consumers. - **Custom Personalization:** Companies can generate more sales by personalizing their products for specific geographic regions to showcase support and encourage sales. ### Who This Affects Most - **Personal Care:** There is an opportunity for personal care companies to create dynamic packaging to generate buzz and attract consumers. - **Consumer Goods:** Companies in the consumer goods industry can use innovative illustration techniques to create a unique and memorable brand image and stand out from competitors. - **Sports Marketing:** Companies in the sports industry can personalize merchandise for specific geographic regions to showcase support and encourage sales of merchandise among sports enthusiasts. ## Related on Trend Hunter - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Football-Themed Cereal Packaging](https://www.trendhunter.com/trends/general-mills-football-packaging.md)