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# Goal-Tweeting Soccer Campaigns
Aquii Hay Seleccion Auto-Tweets Goals for the World Cup on Twitter

By Laura McQuarrie | Published 2014-09-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-on-twitter
References: [adsoftheworld](http://adsoftheworld.com/media/online/gamatv_dont_miss_the_goals) & [aquihayseleccion](http://aquihayseleccion.com/)

There are a lot of people who love to [watch sports](https://www.trendhunter.com/trends/snack-sports), but there are also a lot of people who like to keep up with the news about the World Cup on [Twitter](https://www.trendhunter.com/trends/tweetfast1) at the same time. Unfortunately, when you're preoccupied with your phone, sometimes this can mean you miss out on pivotal moments in the game, including goals.

To help World Cup fans tweet and watch at the same time, GamaTV created 'Aquí Hay Selección,' a [Twitter application](https://www.trendhunter.com/trends/ea-sports-app) that allows users to automatically share when a goal has been scored. After giving the app authorization, Aquí Hay Selección asks Twitter users to choose a particular team to support, which turns them into the source where other World Cup fans can keep tabs on the score.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 45% | Activity: 89% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Real-time Social Media Notifications:** Developing a social media application that delivers real-time notifications for live sports events, including goals scored in soccer games.
- **Gamification of Live Sports Events:** Introducing game-like features to live sports broadcasts that add to the excitement of the event, such as allowing users to select a favorite team to support and creating a leaderboard for user engagement.
- **Interactive Sports Social Media Apps:** Creating social media apps that empower users to interact with live sports events by sharing live updates and cheering on their favorite teams in real-time.

### Industries Being Reshaped

- **Sports Broadcasting:** Sports broadcasting companies can innovate by incorporating live social media updates and notifications for events into the viewing experience, enhancing the engagement of viewers.
- **Social Media:** Social media companies can create and launch sports-centric applications that enable users to interact with live sports events by broadcasting real-time updates about scores, goals, and more for active participation.
- **Fan Engagement:** Sports organizations can implement disruptive innovation ideas by utilizing interactive technology platform-agnostic fan engagement tools and solutions that allow for live event participation and conversations for fans around the world.

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