# World Cup Marketing Mania from Voodoo to Vibrators By Eva Rubenov | Published 2006-05-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-marketing-mania-from-voodoo-to-vibrators References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2006/05/world_cup_marke.html) & [cnn.netscape.cnn](http://cnn.netscape.cnn.com/news/story.jsp?idq=/ff/story/0002/20060529/0807356311.htm) BERLIN ([Reuters](https://www.trendhunter.com/trends/new-glenn-1)) - A voodoo doll with five pins and the national emblems of all your enemy teams. Toilet paper with World Cup trivia. Pork slices emblazoned with a soccer player dribbling down the field. These are just a few of the unofficial [World Cup-related items](https://www.trendhunter.com/trends/officially-licensed-product) available in German stores and on German Web sites as merchants try to cash in on World Cup mania before the month-long international soccer tournament kicks off in Germany on June 9. The competition transfixes much of the world, and interest among Americans has been growing. "Put a charm on your favorite team with this special set. It includes one voodoo doll, 34 national emblems and five needles. Weaken any opponents: Simply attach the emblem, stick in the needles and off you go," the description says. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 63% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **World Cup Merchandising:** Opportunity to innovate and expand merchandise to enhance fan experience. - **Unconventional Fan Experience:** Opportunity to provide unique fan experiences with unconventional merchandising. - **Event-inspired Marketing:** Opportunity to leverage special events for marketing and promotions. ### Where This Applies - **Sports and Entertainment:** Innovative merchandising options can enhance fan experiences in sports and entertainment industries. - **Retail:** Opportunity to capitalize on event hype by offering unconventional merchandise in retail settings. - **Marketing and Advertising:** Opportunity to create unique campaigns around event-inspired marketing to engage and attract new audiences. ## Related on Trend Hunter - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Celebratory Soccer Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-popcorn-kit.md) - [Sporty Collectible Dolls](https://www.trendhunter.com/trends/lol-surprise-x-fifa-world-cup-qatar.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Limited-Edition Soccer Snacks](https://www.trendhunter.com/trends/lays-fifa-world-cup.md) - [Plush Tournament Collectibles](https://www.trendhunter.com/trends/officially-licensed-product.md) - [Soccer-Specific Online Retail Destinations](https://www.trendhunter.com/trends/men-in-blazers.md)