# Soccer Soda Brand Campaigns This Coca-Cola World Cup Marketing Campaign is Launching Now By Michael Hemsworth | Published 2022-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-marketing-campaign References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/coca-cola-kicks-off-football-world-cup-marketing-campaign-05-10-2022/) & [cocacolaep](https://www.cocacolaep.com/gb/)  This Coca-Cola World Cup marketing campaign is being launched by the brand in the UK in anticipation of the upcoming matches. The campaign titled Believe is Magic will run across a range of channels including TV, radio, social media, out-of-home and digital platforms now through into November. In addition to the new campaign, the brand will be bringing back its [FIFA World Cup Trophy Tour](https://www.trendhunter.com/trends/fifa-club-world-cup) by Coca-Cola to the entire world. Vice-President for Commercial Development at [Coca-Cola Europacific Partners](https://www.trendhunter.com/trends/diet-coke-break) GB Martin Attock commented on the Coca-Cola World Cup marketing campaign saying, "Coca-Cola has a long-standing history of connecting fans to the world’s biggest football tournaments and helping them to create refreshing social experiences in the home." ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 88% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **World Cup Marketing Campaigns:** Brands can leverage the excitement around major global sports events to promote their products through multi-channel marketing campaigns like Coca-Cola's Believe is Magic campaign. - **Sports Sponsorship:** Partnering with major sports events and teams can give brands extensive exposure and an opportunity to create engaging marketing campaigns, like Coca-Cola's FIFA World Cup Trophy Tour. - **Social Media Marketing:** Social media platforms provide a way for brands to reach a wider audience and engage with them through creative content and campaigns, like Coca-Cola's World Cup marketing campaign across TV, radio, social media, out-of-home, and digital platforms. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can create unique and engaging marketing campaigns around major sporting events and leverage sponsorships to drive sales, like Coca-Cola's World Cup marketing campaigns. - **Sports Industry:** Massive sports events such as the FIFA World Cup offer an opportunity for sports industry players to partner with brands and create marketing activations that showcase their offerings and reach a wider audience, like Coca-Cola's FIFA World Cup Trophy Tour. - **Advertising Industry:** With multi-channel marketing campaigns like Coca-Cola's Believe is Magic campaign, the advertising industry can leverage the excitement around major global sports events to create innovative and disruptive campaigns that engage audiences and promote brand awareness. ## Related on Trend Hunter - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Branded Soccer Sponsorships](https://www.trendhunter.com/trends/official-carbonated-soft-drink.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md) - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md)