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# Fashionably Rebranded Jerseys
Dead Dilly Rebranded Every Team's World Cup Jersey

By Megan Facciuolo | Published 2014-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-jersey
References: [sneakhype](http://sneakhype.com/more/clothing/2014/06/world-cup-jerseys-designed-famous-fashion-designers.html) & [instagram](http://instagram.com/deaddilly)

Teams that qualified for the FIFA World Cup got a couture makeover by illustrator Dead Dilly because he re-imaged each team's World Cup jersey in the likes of iconic fashion houses.

The artist created the series in collaboration with online blog High Snobiety, but it is of course in homage to the soccer tournament that kicks off today -- literally. Dead Dilly has re-imagined sports jerseys before, but never in the likes of worldwide soccer teams.

These FIFA World Cup soccer jerseys are conceptually designed by some of the planet’s most renowned designers and brands. They boast textual designs and graphic prints. From street wear brands like [BAPE](https://www.trendhunter.com/trends/cr-life-collection) and [Supreme](https://www.trendhunter.com/trends/supreme-x-analogue) to high-fashion labels like [Balenciaga](https://www.trendhunter.com/trends/balenciagas-soccer-series) and Alexander McQueen, there is a fashionable jersey appropriate for any female's or male's style preferences.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 60% | Activity: 60% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Couture Sports Jerseys:** Opportunity for fashion designers to collaborate with sports teams and create couture-style jerseys.
- **Fashion-meets-sports Collaboration:** Potential for fashion houses and sports teams to collaborate and create unique and trendy sports apparel.
- **Textual and Graphic Prints:** Demand for sports jerseys with visually appealing textual designs and graphic prints.

### Where This Applies

- **Fashion Design:** Fashion designers can explore innovative collaborations with sports teams to create trendy sports apparel.
- **Sports Apparel:** Opportunity for sports apparel brands to incorporate couture-style designs and textual graphics in their products.
- **Sports Marketing:** Marketing agencies can explore partnerships between fashion houses and sports teams to promote fashionable sports jerseys.

## Related on Trend Hunter

- [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md)
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- [Artistic Sportswear Jerseys](https://www.trendhunter.com/trends/studio-dumbar-dept.md)
- [Hand-Embroidered Jersey Collections](https://www.trendhunter.com/trends/someone-somewhere.md)
- [Italian International Football Jerseys](https://www.trendhunter.com/trends/italian-international-football-jersey.md)
- [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md)
- [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md)
- [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md)
- [Iconic Soccer-Themed Jackets](https://www.trendhunter.com/trends/truly-hardseltzer.md)
