# Soccer Hospitality Campaigns TripAdvisor Makes Predictions for Wins Based on World Cup Hotel Stays By Laura McQuarrie | Published 2014-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-hotel References: [adverblog](http://www.adverblog.com/2014/07/06/is-the-game-swayed-by-where-the-team-stays/) & [tripadvisor](http://www.tripadvisor.com/TripNews-a_ctr.hotelcup) A huge part of being worthy of playing in the 2014 FIFA World Cup means that you have to put in the time for practice, but a [good night's sleep](https://www.trendhunter.com/trends/in-search-of-sleep) is equally as important for star performance—so [TripAdvisor](https://www.trendhunter.com/trends/corona-global-hub) asks: can games be swayed by which World Cup hotel a team stays at? This [clever marketing campaign](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes) takes reviews from the hotels teams have historically stayed in Brazil, using this as the basis for predictions on what team will come out on top. The campaign states that it's a far better system for making World Cup predictions, poking fun at other psychic animals in a reference to Paul the Octopus, a sea creature who had remarkable accuracy predicting the World Cup in 2010. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Sports Hospitality Marketing:** Hotels can use their historical data and rankings to market themselves as the perfect place to stay for teams participating in major sporting events like the World Cup. - **Data-driven Sports Predictions:** Companies can use data from sports-related industries, such as hotel stays and reviews, to make predictions and generate interest in major sporting events. - **Humorous Sports Campaigns:** Brands can use humor, such as poking fun at psychic animals like Paul the Octopus, to engage with fans and generate buzz around major sporting events. ### Industries Being Reshaped - **Hospitality Industry:** Hotels can use their historical data and rankings to market themselves as the ideal place for teams participating in major sporting events like the World Cup. - **Sports Industry:** Companies can use data from sports-related industries, such as hotel stays and reviews, to make predictions and generate interest in major sporting events. - **Marketing Industry:** Marketers can leverage humor, such as poking fun at psychic animals like Paul the Octopus, to engage with fans and create buzz around major sporting events. ## Related on Trend Hunter - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Customized Soccer Tournament Packages](https://www.trendhunter.com/trends/world-cup-travel-packages.md) - [Soccer-Focused Tech Campaigns](https://www.trendhunter.com/trends/own-the-moment.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Interactive Sports Game Predictions](https://www.trendhunter.com/trends/guuls-euro-2024-predictor.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md)