# Kicky Beverage Cans Jim Beam's Special World Cup Drink Packaging Celebrates Soccer By Laura McQuarrie | Published 2014-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/jim-beam-limited-edition-world-cup-cans.html) & [jimbeam](http://www.jimbeam.com/) Around World Cup time, there are so many sports, fashion, food and alcohol brands that jump at the chance to produce special products and packacing, just as Jim Beam did with its limited World Cup drink cans. The special edition Jim Beam & Cola cans were developed in collaboration with beverage can manufacturer Rexam, resulting in cans that celebrate the sport and the colors of Germany. Making use of Rexam's innovative Editions technology, four different designs were created, each featuring a soccer player in a different pose with bold sports talk phrases on top. With the 2014 Brazil World Cup now ongoing, the cans are now available in Germany. Each special can also contains a special 'Collect and Win' tab, which is even more incentive to collect the special World Cup packaging. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Special Edition Packaging:** Opportunity for brands to create limited edition packaging for special events or collaborations. - **Sports-inspired Design:** Integration of sports elements and themes into product design, appealing to sports enthusiasts. - **Collectible Promotion:** Using collectible elements in packaging to increase customer engagement and encourage repeat purchases. ### Where This Applies - **Beverage:** Beverage companies can leverage special edition packaging to create buzz and differentiate their products. - **Alcohol:** Alcohol brands can tap into the excitement of sporting events by offering limited edition packaging with sports-inspired designs. - **Packaging:** Packaging manufacturers can develop innovative solutions like Rexam's Editions technology, enabling brands to create unique and collectible packaging designs. ## Related on Trend Hunter - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md)