# International Donuts Krispy Kreme's World Cup Dessert Donuts Celebrate Six Countries By Laura McQuarrie | Published 2014-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-dessert References: [brandeating](http://www.brandeating.com/2014/05/news-krispy-kreme-japan-offers-a-world-of-donuts.html) & [fansided](http://fansided.com/2014/05/24/krispy-kreme-japan-world-cup-themed-donuts/) Things may be gearing up in Brazil for the FIFA World Cup, but the same can be said for many other countries that are eager to see their teams perform well—among one of these excited countries is Japan, where [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-passport-to-italy-collection) is releasing a World Cup dessert collection of donuts. The new limited collection of 'World [Dolce Cup](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata)' donuts represents Japan, France, Italy, the UK, USA and of course, this year's host country, Brazil. Japan's donut isn't exactly anything new for Krispy Kreme, since the included Dolce Cup donut is just one of its [Matcha](https://www.trendhunter.com/trends/randys-donuts-matcha-line) Old Fashioned donuts. However, some of the new additions people can expect to enjoy this summer include flavors like Mango Passion, Creme Brulee, Tiramisu, Peach Melba and Lemon Cheesecake. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **World Cup Dessert Donuts:** Businesses can explore creating desserts dedicated to major sporting events. - **Limited Collection Donuts:** Opportunities exist to create limited-time collections of products. - **Unique Donut Flavors:** Businesses could try introducing creative and unique flavor options. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry can take advantage of creating unique and temporary collections for sporting events. - **Event and Entertainment:** Companies in the event/entertainment industry can collaborate with food vendors to incorporate celebratory food options. - **Sports and Apparel:** Sports and apparel companies could create sports-themed donuts to sell in their stores. ## Related on Trend Hunter - [Italian Dessert-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-passport-to-italy-collection.md) - [Football-Themed Donut Collections](https://www.trendhunter.com/trends/krispy-kreme-championship-dozen.md) - [Parisian-Inspired Donuts](https://www.trendhunter.com/trends/passport-to-paris-collection.md) - [Charming Moon-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon.md) - [Floral Springtime Donut Ranges](https://www.trendhunter.com/trends/happy-flowers-donuts.md) - [Celebratory Anime Donut Ranges](https://www.trendhunter.com/trends/pokmon-donuts.md) - [Patriotic Americana Donuts](https://www.trendhunter.com/trends/krispy-kreme-stars-and-stripes-dozen.md) - [Soda-Inspired Football Doughnuts](https://www.trendhunter.com/trends/dr-pepper-kickoff.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md)