# Soccer-Inspired Loyalty Programs Ojos Locos Runs a Special Rewards World Cup Challenge By Kalin Ned | Published 2026-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-challenge References: [stltoday](https://www.stltoday.com/online_features/press_releases/article_4f720965-e7ec-5729-9d4b-59738ce5824b.html) & [restaurantnews](https://www.restaurantnews.com/ojos-locos-mas-rewards-world-cup-challenge-052626/)  [Ojos Locos Sports Cantina](https://www.trendhunter.com/trends/sports-cantina) has launched the Más Rewards World Cup 'Casa de Fútbol' Check-In Challenge. This special [loyalty program activation](https://www.trendhunter.com/trends/fan-reward-program) is running from June 11 through July 19, 2026. As part of the Más Rewards World Cup 'Casa de Fútbol' Check-In Challenge, Ojos Locos Sports Cantina will reward guests for repeated visits during the [FIFA](https://www.trendhunter.com/trends/canadawide-fifa) World Cup with a fútbol passport system. Prizes include bonus points, free chips and queso, fried jalapeños and pickles, churros, and a buy-one-get-one on six wings. Those who have completed five visits will be entered into a competition to win tickets to Noche UFC in September. The chain is also hosting daily giveaways of FIFA jerseys, shirts, and hats during group play, and has introduced new menu items including Carne Asada Fries, Birria Pizza, Birria Ramen, a Cali Burrito, and a Casamigos Margarita to complement the viewing experience. Image Credit: Ojos Locos Sports Cantina ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 56% | Activity: 66% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Event-based Loyalty:** Limited-time rewards tied to major cultural moments create richer customer data loops and make repeat visits feel more like participatory entertainment. - **Sports Viewing Gamification:** Passport-style check-ins and prize tiers transform live sports screenings into interactive experiences that deepen fan engagement beyond the game itself. - **Menu-driven Fan Experiences:** Themed food and beverage launches connected to global tournaments give restaurants new ways to differentiate watch parties through exclusive, shareable offerings. ### Sectors Adopting This - **Casual Dining:** Restaurant chains can use seasonal sports activations to combine loyalty mechanics, limited menus, and high-frequency visitation into a single revenue driver. - **Sports Entertainment:** Major tournaments provide a platform for venues and brands to build fan communities through contests, merchandise giveaways, and appointment-based experiences. - **Hospitality Technology:** Digital rewards platforms gain new relevance as restaurants seek flexible tools for check-ins, personalized incentives, and real-time campaign measurement. ## Related on Trend Hunter - [Celebratory Soccer QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-2026-fifa-world-cup.md) - [Soccer-Themed Chicken Qsr Promotions](https://www.trendhunter.com/trends/pollo-camperos.md) - [Supper Club Collectibles](https://www.trendhunter.com/trends/team-cocktails.md) - [Celebratory Soccer Dining Events](https://www.trendhunter.com/trends/matchday-menu.md) - [Rewarding Sports Jerseys](https://www.trendhunter.com/trends/topo-chico-hard-x-charly.md) - [Immersive Soccer Tournament Pop-Ups](https://www.trendhunter.com/trends/immersive-popup-experience.md) - [Soccer Tournament-Long Store Promotions](https://www.trendhunter.com/trends/fanland.md) - [Soccer-Themed Brunch Menus](https://www.trendhunter.com/trends/brunch-goals-menu.md) - [Strategic Matchday BOGO Promotions](https://www.trendhunter.com/trends/matchday-bogo.md)