# Sporty Soccer Beer Cans Cruzcampo's World Cup Beer Cans Honor the Spanish National Football Team By Laura McQuarrie | Published 2014-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-beer References: [thedieline](http://www.thedieline.com/blog/2014/6/20/cruzcampo-2014-fifa-world-cup-cans) & [cruzcampo.es](http://www.cruzcampo.es) These limited [Cruzcampo](https://www.trendhunter.com/trends/cruzcampo-sevilla-orange) World Cup beer cans were designed to celebrate the Spanish national football team during the 2014 FIFA World Cup in Brazil. The HD prints include the faces of the national team's players, designed to appeal to Spanish football fans. For extra incentive to collect these special edition cans, Cruzcampo drinkers will be able to collect pin codes for the chance to redeem them for summer prizes. Although some of the limited World Cup packaging designs that have been created for this year's event have been a little more abstract, or put more of a focus on Brazil, these Cruzcampo cans for the Spanish team make its ties to the big sporting event absolutely unmissable. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Packaging:** Exploring limited edition packaging designs for events or special occasions can create a sense of exclusivity and encourage consumer engagement. - **Sports-themed Branding:** Brands can leverage the popularity of sports by incorporating sports-themed branding to attract a specific target audience. - **Collectible Promotion:** Implementing collectible promotions, such as redeemable codes, can boost consumer loyalty and drive sales. ### Industries Being Reshaped - **Beverage Industry:** Incorporating limited edition packaging and collectible promotions in the beverage industry can enhance brand value and customer engagement. - **Sporting Goods Industry:** Sports-themed branding can create opportunities for the sporting goods industry to attract and connect with sports enthusiasts. - **Promotional Merchandise Industry:** The promotional merchandise industry can benefit from creating customized collectible items tied to specific events or sports teams. ## Related on Trend Hunter - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Super-Fan Tequila Campaigns](https://www.trendhunter.com/trends/chief-soccer-officer.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)