# Athletic Art Advertising Blogs #BecauseFutbol Lets Fans Share Their Branded World Cup Art Online By Alyson Wyers | Published 2014-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-art References: [psfk](http://www.psfk.com/2014/06/becausefutbol-branded-tumblr.html) & [becausefutbol](http://becausefutbol.com) In an effort to create a [collaborative community around branding, art](https://www.trendhunter.com/trends/creator-odyssey) and the world cup, an ad agency created the World Cup art-focused #BecauseFutbol tumblr. The branded blog encourages creative soccer fans to share their art and become an online community. As sports do, the 2014 World Cup brings people together all over the world, whether they are cheering for the same team due to their own heritage or other reasons. Art has a similar way of uniting humanity and connecting people. The World Cup art blog is about bringing content creators together to make branded content that shares their love of soccer. While ad agency INNOCEAN USA and production company [Tool](https://www.trendhunter.com/trends/score-with-pogba) for [Hyundai](https://www.trendhunter.com/trends/where-have-you-been) partnered on this concept and its execution, fans are getting into the full athletic experience both online and off. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Community Art Collaboration:** Creating a digital platform for collaborative community art projects builds deeper connections between brand, art, and sports fans. - **Branded Social Media Campaigns:** Encouraging user-generated content through branded social media campaigns can lead to higher engagement and deeper emotional connections with fans. - **Sports-inspired Creative Contests:** Hosting sports-inspired creative contests, especially during major events like the World Cup, can generate excitement, drive engagement and build brand awareness. ### Sectors Adopting This - **Advertising:** Ad agencies can take advantage of digital platforms to create branded social media campaigns that foster community engagement. - **Marketing:** Sports-inspired creative contests can be used as an innovative marketing strategy to attract and retain customers' attention. - **Sports:** Sports brands can leverage creativity and artistic expression to drive engagement and excitement among fans during major events like the World Cup. ## Related on Trend Hunter - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Soccer Soda Brand Campaigns](https://www.trendhunter.com/trends/world-cup-marketing-campaign.md) - [Soccer Structure-Inspired Brands](https://www.trendhunter.com/trends/ea-sports-fc.md) - [Friendly Fandom Campaigns](https://www.trendhunter.com/trends/fans-have-more-friends.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md)