# Charitable Soccer Balls Designers Reinterpret the World Cup 2014 Ball to Benefit Brazil's Youth By Laura McQuarrie | Published 2014-06-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/world-cup-2014-ball References: [globalgrind](http://globalgrind.com/2014/06/23/pharrell-fashion-fifa-world-cup-soccer-ball/) & [luisaviaroma](http://www.luisaviaroma.com/landing.aspx?page=make-kids-happy) As part of the charitable Make Kids Happy project by Brazil’s Gol de Letra Foundation, well-known celebrities and designer brands were asked to put their own spins on the World Cup 2014 ball. Participants involved in the project include big names like Rick Owens, Pharrell, Roberto Cavalli, Missoni, Giuseppe Zanotti, Dolce & Gabbana and Balmain. The soccer ball transformations range from opulently bejewelled soccer balls to sculptures that are a little crazy, but each is a unique showpiece that expresses the flavor of its creator for a good cause. These unusual versions of the [Adidas](https://www.trendhunter.com/trends/fifa-world-cup26) Brazuca balls will be auctioned off on [eBay](https://www.trendhunter.com/trends/margherita-maccapani-missoni) between June 16th and July 27th, with the funds raised going towards the Gol de Letra Foundation, an organization that educates Brazil's youth through writing, sports, culture and art. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Charitable Design:** Celebrities and designer brands create unique designs for charitable causes. - **Reinterpreted Sports Equipment:** Sports equipment is transformed into unique and artistic pieces for charitable organizations. - **Celebrity-driven Charity:** Celebrities use their fame and artistic abilities to raise funds for charitable organizations. ### Who This Affects Most - **Fashion:** Fashion designers and brands create unique designs for charitable causes. - **Sports:** Sports equipment is transformed into unique and artistic pieces for charitable organizations. - **Non-profit:** Charitable organizations partner with celebrities to raise funds and awareness for their causes. ## Related on Trend Hunter - [Deconstructed Eroded Soccer Balls](https://www.trendhunter.com/trends/deconstructed-soccer-ball.md) - [Square-Shaped Soccer Balls](https://www.trendhunter.com/trends/unplayaball.md) - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Tricolored Tournament Soccer Balls](https://www.trendhunter.com/trends/fifa-world-cup26.md) - [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md)