# Health-Supporting Female Plumbers INTIMINA and Stopcocks Teamed Up for World Continence Week By Laura McQuarrie | Published 2024-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/world-continence-week References: [finance.yahoo](https://finance.yahoo.com/news/incontinent-intimina-plumber-050600146.html) & [intimina](https://www.intimina.com/)  For World Continence Week, Women's intimate health brand [INTIMINA](https://www.trendhunter.com/trends/intimina) teamed up with Stopcock, the UK's national company of women plumbers, to fix household leaks, facilitate honest conversations about incontinence and gift customers INTIMINA's [pelvic floor training device](https://www.trendhunter.com/trends/winx-health), the [KegelSmart 2](https://www.trendhunter.com/trends/pelvic-floor-workout). According to a survey of 2,020 UK respondents by CensusWide, 9% of women have daily accidents, and 34% at least weekly—more than the average toddler—and 60% of women who have given birth report a weakened pelvic floor and/or incontinence. This initiative to spark conversations and stop the stigma surrounding women's intimate health equips a team of plumbers with the advice women need to stop and prevent future leaks for a more comfortable house and a more comfortable day-to-day life. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 74% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Female Empowerment in Trade Professions:** The partnership highlights the increasing demand for and acceptance of women in traditionally male-dominated trades, paving the way for diverse employment opportunities. - **Integrating Health and Home Services:** Combining health support with home maintenance services represents a holistic approach to customer well-being, merging wellness with everyday practical needs. - **Stigma-free Health Initiatives:** Initiatives that address and normalize conversations about sensitive health issues can disrupt the market by promoting open dialogue and offering integrated solutions. ### Who This Affects Most - **Home Maintenance Services:** The collaboration with health brands introduces a new dynamic, blending standard services with added health benefits and gender-specific expertise. - **Intimate Health Products:** Partnering with non-health-related sectors to raise awareness and promote products can create new marketing channels and broaden product reach. - **Women's Wellness:** Collaborations that focus on women's specific health concerns and provide targeted solutions can drive innovation and growth in the wellness industry. ## Related on Trend Hunter - [Urinary Incontinence Awareness Programs](https://www.trendhunter.com/trends/innovo.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Pelvic Floor Workout Devices](https://www.trendhunter.com/trends/pelvic-floor-workout.md) - [Smart Kegel Trainers](https://www.trendhunter.com/trends/tena.md) - [Toronto-Based Pelvic Health Spas](https://www.trendhunter.com/trends/urospot.md) - [Leakproof Everyday Underwear](https://www.trendhunter.com/trends/sleaks.md) - [Destigmatizing Perimenopause Series](https://www.trendhunter.com/trends/i-wish-i-knew.md) - [Game-Changing Incontinence Devices](https://www.trendhunter.com/trends/incontinence-solution.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md)