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# Assistance-Providing Casual Wear
The World Clothes Line Provides Basic Attire for Those in Need

By Andrew Robertson | Published 2012-06-21 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/world-clothes-line
References: [worldclothesline](http://www.worldclothesline.com/Default.aspx)

While clothing is considered a basic need, in times of extreme poverty it is generally the first thing to be set aside in favor of food and water, the World Clothes Line aims to provide necessary clothing for those who can't afford it.

For every item purchased, the company will match that amount and donate it to someone in a country of the customer's choice. The [social business's](https://www.trendhunter.com/trends/pieta) ultimate goal is to eventually create an active clothing collection for every country in the world.

The clothes donated will provide functionality, protection and comfort to those who clothing is considered a luxury. The World Clothes Line is a socially conscious brand employing environmentally-conscious practices offering their workers fair wages in a sweatshop-free environment.

**Contact Information**
World Clothes Line [website](http://www.worldclothesline.com/Default.aspx)
World Clothes Line on [Facebook](http://www.facebook.com/WorldClothesLine)
World Clothes Line on [Twitter](https://twitter.com/#!/WorldClothesLin)
World Clothes Line on [YouTube](http://www.youtube.com/WorldClothesLine)
World Clothes Line [blog](http://www.worldclothesline.com/Blog/)

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 17% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Socially Conscious Fashion:** Businesses can offer affordable and functional clothing while also donating to those in need in a socially conscious way.
- **Sweatshop-free Production:** Clothing companies can offer fair wages and environmentally-conscious production methods to produce clothes while avoiding negative PR.
- **Country-specific Collections:** Businesses can create collections of functional and affordable clothing that cater to the specific needs of people in different countries.

### Sectors Adopting This

- **Fashion:** Fashion companies can integrate social responsibility into their business model by offering affordable clothing and donating to those in need.
- **Textile:** Textile companies can address concerns over sweatshop labor by offering fair wages and environmentally-conscious production methods.
- **Non-profit:** Non-profits can partner with clothing brands to distribute functional and affordable clothing to those in need in different countries.

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