# Problem-Solving Workwear Stores M.M.LaFleur's M.M.To Go Concept Appeals to the Busy Working Woman By Laura McQuarrie | Published 2019-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/workwear-store References: [psfk](https://www.psfk.com/2019/09/m-m-lafleur-opens-concept-store-nyc.html) & [mmlafleur](https://mmlafleur.com/locations/nyc-mm-to-go) Apparel retailer M.M.LaFleur opened a new workwear store concept by the name of M.M.To Go that boasts a small format and a mission to solve consumers' in-moment needs. The retail shop designed for working women sets itself apart from other brick-and-mortar formats that M.M.LaFleur has explored in the past, where shoppers were invited to book an hour-long appointment with a stylist and have their items shipped to them after the leisurely experience. M.M.To Go is packed with [practical, wrinkle-resistant workwear pieces](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie) that are designed to keep women going by effortlessly solving pain points—such as providing a fix for wardrobe emergencies like spilled coffee on a white blouse. The [small-format retail](https://www.trendhunter.com/trends/parfetts-shop-go) hub lets shoppers take pieces home with them, and if needed, return or exchange items. Beyond offering problem-solving workwear, M.M.To Go can also be relied on for sharing deodorant wipes or rosé to help professional women unwind after a long day. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Workwear Solutions:** Opportunity for retailers to offer practical and functional workwear that solves consumer pain points. - **Small-format Retail:** In-moment problem-solving retail experiences can be facilitated through smaller, more accessible store formats. - **Convenient Returns and Exchanges:** Effortlessly meeting consumer needs through hassle-free returns and exchanges can improve brand loyalty. ### Industries Being Reshaped - **Apparel Retail:** Retailers can offer new concepts like M.M.To Go that gives consumers a hassle-free shopping experience and functional workwear solutions. - **Personal Care:** In-the-moment problem-solving can extend to personal care items, like deodorant wipes, that can serve as a stress-relief for busy professionals. - **Hospitality:** Retail concepts that offer add-ons like wine and other conveniences can bridge into the hospitality industry, providing additional opportunities for cross-collaboration. ## Related on Trend Hunter - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Clothing Repair Hubs](https://www.trendhunter.com/trends/clothing-repair-service.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Elevated By-Appointment Shopping Services](https://www.trendhunter.com/trends/royalmount-montreal.md) - [Efficient On-the-Go Stores](https://www.trendhunter.com/trends/parfetts-shop-go.md) - [Omnichannel Retail Initiatives](https://www.trendhunter.com/trends/j-jill.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md)