# Game-Inspired Athletic Wear Fierce Edge Workout Apparel Turns Athletes into Video Game Characters By Michael Hemsworth | Published 2016-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/workout-apparel References: [dudeiwantthat](http://www.dudeiwantthat.com/sponsored/fierce-edge-gaming-inspired-activewear.asp) & [fierceedge](https://fierceedge.com/) Adding a boost of style and ensuring maximum capabilities, the Fierce Edge workout apparel is designed with style and functionality in mind. Available in a wide array of styles to choose from for men and women, Fierce Edge clothing is specifically inspired by the [video game world](https://www.trendhunter.com/trends/valorant-x-fragment). Each of the garments features a style that instantly transforms the wearer into a badass video game character that helps to add a touch of futuristic style. Despite looking awesome style-wise, Fierce Edge workout apparel is designed to enable wearers to be completely uninhibited when it comes to working out. Four-way stretch design, UVF sun protection and an [antimicrobial material](https://www.trendhunter.com/trends/cordura-fabric) enable the Fierce Edge apparel to be ready for all sorts of physical activities. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Game-inspired Apparel:** The rise of game-inspired athletic wear presents an opportunity for fashion and fitness brands to collaborate and capitalize on nostalgia marketing. - **Futuristic Athletic Wear:** The convergence of fashion and technology in the form of Fierce Edge workout apparel opens up a new market for wearables and smart fabrics. - **Functional Fashion:** The increasing consumer demand for multi-functional apparel, particularly in the athleisure category, creates opportunities for innovation in material technology for workout clothes. ### Where This Applies - **Apparel:** The video game-inspired athletic wear trend presents an opportunity for apparel companies to collaborate with gaming companies and create unique designs that appeal to a niche consumer segment. - **Fitness:** The fusion of fashion and fitness in Fierce Edge workout apparel creates an opportunity for fitness companies to enter the fashion industry and create a new line of fashionable workout clothes. - **Technology:** The use of multi-functional fabrics and materials in Fierce Edge workout apparel presents an opportunity for technology companies to collaborate with apparel brands and create wearable tech products for athletes. ## Related on Trend Hunter - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Holographic Game-Inspired Apparel](https://www.trendhunter.com/trends/puma-5.md) - [Haptic Workout Gaming Gear](https://www.trendhunter.com/trends/elecsuit.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Fitness-Focused Gaming Wearables](https://www.trendhunter.com/trends/quell.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md)