# Sleek Secretarial Shoots The Working Woman Vogue Mexico Editorial is Professional By Jana Pijak | Published 2012-04-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/working-woman-vogue-mexico References: [designscene.net](http://www.designscene.net/2012/03/alana-zimmer-vogue-latin-america.html) The 'Working Woman' [Vogue](https://www.trendhunter.com/trends/no-rules-club) Mexico editorial stars Ford supermodel Alana Zimmer. Tall and lanky, Alana is an editorial dream, sporting business-savvy styles with a glamorous twist. This striking shoot proves that professional garments do not always have to be boring. This fashion story takes cues from tv hit show Mad Men as it emulates a 1960s secretary vibe. Styled by Vogue's fashion editor Sarah Gore Reeves, Alana exudes [strength and femininity](https://www.trendhunter.com/trends/contemporary-femininity), sporting polished hair by Dennis Gots and [retro makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign) by Fredrik Stambro. With photography by Nagi Sakai and art direction by John Paul Tran, the 'Working Woman' Vogue Mexico editorial is a fashion forward take on office-ready styling. Playing the role of chic career woman, Alan Zimmer is both professional and provocative. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro Workplace Fashion:** Disruptive innovation opportunity: Creating modern and stylish garments inspired by vintage office attire. - **Glamorous Professionalism:** Disruptive innovation opportunity: Developing beauty and grooming products that enhance femininity and confidence in the workplace. - **Revival of Retro Makeup:** Disruptive innovation opportunity: Introducing a line of makeup products that capture the timeless elegance of vintage beauty looks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Designing clothing lines that blend professionalism with modern aesthetics. - **Beauty and Grooming:** Disruptive innovation opportunity: Creating innovative beauty and grooming products tailored to the needs of professional women. - **Cosmetics:** Disruptive innovation opportunity: Reimagining makeup products and packaging to reflect the allure of retro styles. ## Related on Trend Hunter - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md)