# Honeycomb-Patterned Packaging Worker B Candles Have Been Wrapped in Marvellous Hive Motifs By Amelia Roblin | Published 2014-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/worker-b-candles-packaging References: [thedieline](http://www.thedieline.com/blog/2014/3/7/worker-b-candle) & [angelbomb](http://www.angelbomb.com/design-worker-b-candle) A candle might seem like a simple item to the consumer, but Worker B Candles packaging communicates some of the laborious work that goes into the production of [beeswax](https://www.trendhunter.com/trends/beeswax-taper-candles). Paying respect to the insect source of the tapers' key ingredient, [Angel Bomb](https://www.trendhunter.com/trends/oneofakind-candle) developed a honeycomb theme for the product and its wrapper. The paraffin was modelled into a hexagonal prism and the paper around it was die-cut with clusters of the same six-sided shape. The pattern references the elaborate beehive and the method of assembling the sweet substance. The story of how the bugs gather the nectar is told in printed illustrations that wrap around Worker B Candles packaging, forming a never-ending illustration of the repetitive and trying tasks that honeybees execute all season long. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Opportunity for innovative packaging solutions that communicate the production process and pay homage to natural resources. - **Nature-inspired Design:** Incorporating natural themes and elements into product packaging to create visually appealing and engaging experiences. - **Artistic Storytelling:** Using printed illustrations to tell a brand's story and create a captivating narrative around the product. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can explore biodegradable and eco-friendly packaging designs that align with their sustainability initiatives. - **Home Decor:** Home decor companies can leverage nature-inspired packaging to showcase their products and create a cohesive brand experience. - **Artisanal Goods:** Artisanal brands can differentiate themselves by incorporating artistic storytelling into their packaging, enhancing the perceived value of their products. ## Related on Trend Hunter - [Adorable Bee-Inspired Candlesticks](https://www.trendhunter.com/trends/beeinspired-candlesticks.md) - [Beeswax Sculptural Candles](https://www.trendhunter.com/trends/greentree.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Bakery-Inspired Candle Boxes](https://www.trendhunter.com/trends/candle-bakery.md) - [Intricate Golden Bakeware](https://www.trendhunter.com/trends/honeycomb-loaf-pan.md) - [Coconut-Encased Candles](https://www.trendhunter.com/trends/backyard-candles.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)