# Stylish Boner Photography Vice Magazine's “Work Hard Play Hard” Shoot is Rock So By Michael Hines | Published 2010-01-28 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/work-hard-play-hard References: [thefrisky](http://www.thefrisky.com/post/246-fashion-trend-watch-male-models-with-boners/) & [viceland](http://www.viceland.com/int/v17n1/htdocs/fashion-work-hard-play-hard-301.php?page=1) [Vice Magazine](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls) is going where no magazine has gone before (to my knowledge) with their new [photo shoot](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) entitled 'Work Hard Play Hard.' The title is innocent enough, but its the pictures that will have women and certain men throbbing with excitement. If the 'Work Hard Play Hard' shoot doesn’t make you stiffen up with excitement, then I don’t know what will. It’s not everyday that you get to see [rock-hard male models](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) in stretching poses. Ladies you’re welcome. Enjoy. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Male Model Photography:** Opportunity to showcase unconventional male beauty standards and challenge traditional gender norms. - **Provocative Magazine Shoots:** Exploring edgier content that pushes boundaries and generates buzz through controversial imagery. - **Body Positivity in Fashion:** Creating inclusive spaces by featuring diverse body types and challenging society's narrow beauty standards. ### Industries Being Reshaped - **Fashion Photography:** Incorporating more diverse and inclusive models into fashion editorials and campaigns. - **Magazine Publishing:** Introducing unconventional and boundary-pushing content to captivate readers and stay relevant in the digital age. - **Gender-inclusive Marketing:** Using unconventional male models in advertising campaigns to challenge gender stereotypes and appeal to a broader audience. ## Related on Trend Hunter - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sculptural Writing Piece](https://www.trendhunter.com/trends/sterling-silver-penis-pen.md) - [Male-Targeted Canned Cocktails](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage.md) - [Indulgent Vodka Seltzers](https://www.trendhunter.com/trends/play-hard-seltzers.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)