# Government Endorsed Copulation Japanese Told to Work Less; Sex More By Going Like Sixty | Published 2008-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/work-force-development-japanese-told-to-work-less-sex-more References: [guardian](http://www.guardian.co.uk/world/2008/nov/29/japan-sexual-health) Japan’s government is asking employers to give workers time off for good sex. Married Japanese couples have sex about 45 times a year, about half the global average. Japanese babies are rare and the government wants that to change. The labor ministry wants companies to exempt employees with [small kids from overtime](https://www.trendhunter.com/trends/the-dad-shift), and give them six hour days. "It’s a question of [work-life balance](https://www.trendhunter.com/trends/teams-meeting)," said the head of the [Japan Family Planning Association](https://www.trendhunter.com/trends/baby-body-burger). "The people who run companies need to do something about it." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Work-life Balance:** Disruptive innovation opportunity: Developing services or technologies that help individuals achieve a better work-life balance, such as flexible work schedules or wellness programs. - **Family Planning:** Disruptive innovation opportunity: Creating innovative solutions to support and encourage family planning, including fertility tracking apps, reproductive health services, and educational platforms. - **Population Decline:** Disruptive innovation opportunity: Offering solutions to address population decline, such as incentives for raising children, family-friendly policies in the workplace, and support systems for child-rearing. ### Industries Being Reshaped - **Technology:** Disruptive innovation opportunity: Developing digital tools and platforms that assist individuals and companies in achieving work-life balance and better family planning. - **Healthcare:** Disruptive innovation opportunity: Providing accessible and affordable reproductive health services, contraception options, and fertility treatments to support family planning efforts. - **Human Resources:** Disruptive innovation opportunity: Creating innovative HR policies and practices that prioritize work-life balance, childcare support, and flexible work arrangements to address declining population concerns. ## Related on Trend Hunter - [Parental Leave Expansions](https://www.trendhunter.com/trends/parental-leave.md) - [Reduced Work-Week Pilots](https://www.trendhunter.com/trends/fourday-working-week.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Vertical Nap Pods](https://www.trendhunter.com/trends/napping-pods.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Inclusive Parental Leave Programs](https://www.trendhunter.com/trends/family-bond-by-volvo.md) - [Work-Life Balance Policies](https://www.trendhunter.com/trends/paternity-leave-policy.md) - [Employee Work-Life Balance Initiatives](https://www.trendhunter.com/trends/four-day-workweek.md) - [Equitable Chore Apps](https://www.trendhunter.com/trends/pairwork.md)