# Everyman Booze Ads Work Beer Branding Praises the Proletariat By Amelia Roblin | Published 2011-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/work-beer-branding References: [lovelypackage](http://lovelypackage.com/work-beer/) & [workbeer](http://workbeer.com/origin.html) Work Beer branding proves that no one can sell alcohol better than the ad agency that brewed it. An art director at [Work Labs](https://www.trendhunter.com/trends/multiday-endurance-event) took up the hobby of producing his own beverage, but met the challenge with incredible marketing. Blatantly aiming advertising at the target labor class consumers, Work Beer branding celebrates the tradesman for his physical efforts and rewards him with a cold brew. Always asking drinkers if they've earned one, the Work Beer motto reads "For a Job Well Done." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Targeted Advertising:** Opportunity for companies to develop campaigns that cater to specific consumer groups, such as the labor class. - **Craft Beverage Market:** Opportunity for entrepreneurs and brewers to create unique and niche alcoholic beverages with compelling branding. - **Reward-based Marketing:** Opportunity for businesses to incentivize consumers with rewards and recognition for their achievements. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for advertising agencies to develop targeted strategies that resonate with specific consumer segments. - **Beverage:** Disruptive innovation opportunity for beverage companies to tap into the craft beverage market and create products with unique branding. - **Marketing:** Disruptive innovation opportunity for marketers to explore new approaches, such as reward-based marketing, to engage and incentivize consumers. ## Related on Trend Hunter - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Anti-Burnout Beer Campaigns](https://www.trendhunter.com/trends/antiburnout.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md)