# Awareness Through Hurtful Words This is Such a Retarded Article By Going Like Sixty | Published 2009-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/words-that-hurt-this-is-such-a-retarded-article Did you blink twice when you read the headline? Do you think twice when you hear the comment that refers to an idea as “retarded?” If you thought about it, then the Special Olympics says that’s a good start. In a [series of print ads](https://www.trendhunter.com/trends/kiehls-response), the Special Olympics committee wants to stop the use of the world 'retard' in [casual conversation](https://www.trendhunter.com/trends/language-of-love). The ads from [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) New York say: "'That’s retarded' is just an expression. As are ‘tar baby’ and ‘Jew him down,’" reads one ad. “I feel like such a ######, says the chink to the ######.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 15% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Language:** Promoting the use of inclusive language and eliminating derogatory terms in conversations and advertising. - **Social Responsibility Ads:** Using advertising as a tool to create awareness and promote social responsibility. - **Anti-discrimination Campaigns:** Promoting campaigns to raise awareness about discrimination and promote inclusive behavior. ### Where This Applies - **Advertising:** Creating effective advertising campaigns that promote social responsibility and inclusion in conversations and advertising. - **Social Media:** Using social media platforms and influencers to promote anti-discrimination campaigns and raise awareness about the negative impact of derogatory language. - **Non-profit Organizations:** Partnering with non-profit organizations like the Special Olympics to promote anti-discrimination campaigns and support inclusion initiatives. ## Related on Trend Hunter - [Stuttering Awareness Initiatives](https://www.trendhunter.com/trends/the-canadian-stuttering-association.md) - [Slowing Down-Focused Campaigns](https://www.trendhunter.com/trends/shacarri-richardson.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Hidden Discrimination Books](https://www.trendhunter.com/trends/throwaway-comments.md) - [Inclusive Language Resources](https://www.trendhunter.com/trends/ikea-poland.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Empowering Visual Content Campaigns](https://www.trendhunter.com/trends/empowering-visual-content.md)