# Visual Storytelling Cards Debbie Millman's Poetic Word Play Cards Let You Create Your Own Stories By Laura McQuarrie | Published 2014-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/word-play References: [us.moo](http://us.moo.com/luxe-project/) & [joyfulheartfoundation.org](http://www.joyfulheartfoundation.org/) 'Word Play' is a series of illustrated essays from the Self-Portrait As Your Traitor and Look Both Ways books by Debbie Millman. The printed cards are part of The Luxe Project by MOO, which runs as an initiative that showcases good design for good causes, with 100% of the proceeds going to the charity of a designer's choosing. In the case of this project, sales from this [artistic collection](https://www.trendhunter.com/trends/the-mattel-x-moma) of MOO's Luxe MiniCards and [Luxe Notecards](https://www.trendhunter.com/trends/smartpress) will go towards the [Joyful Heart Foundation](https://www.trendhunter.com/trends/joyful-hearts-co-1), an organization that focuses its efforts on ending domestic violence and sexual assault. The prints on the cards feature everything from soft watercolor graphics to vivid typography, using over 250 pieces of art hand-picked by Millman that can be mixed and matched to create your own stories. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Visual Storytelling:** Visual storytelling tools like Word Play cards provide opportunities to enhance engagement and creativity in marketing and education. - **Charitable Design:** Charitable design initiatives like The Luxe Project can improve brand reputation and contribute to social causes. - **Personalization:** Personalization features in products like Word Play cards taps into the growing consumer desire for unique and customized experiences. ### Who This Affects Most - **Marketing and Advertising:** Visual storytelling tools and personalization features in marketing and advertising can improve brand engagement and customer retention. - **Art and Design:** The Luxe Project and other charitable design initiatives contribute to social causes while promoting art and design. - **Education and Training:** Visual storytelling tools like Word Play cards can be used in education and training to provide immersive and engaging learning experiences. ## Related on Trend Hunter - [Self-Discovery Card Decks](https://www.trendhunter.com/trends/tarot-of-oxalia.md) - [Poetic Greeting Cards](https://www.trendhunter.com/trends/poetic-greeting-card.md) - [Therapeutic Sunset-Inspired Cards](https://www.trendhunter.com/trends/sunset-spark-card-deck.md) - [Magician-Designed Playing Cards](https://www.trendhunter.com/trends/mystery-playing-cards.md) - [Illustrative Artist-Collaborative Card Games](https://www.trendhunter.com/trends/shantell-martin-1.md) - [Structure Building Cards](https://www.trendhunter.com/trends/house-of-cards-building-kit.md) - [Explorative Photo Card Games](https://www.trendhunter.com/trends/photo-card-game.md) - [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md)